Snipp Announces Changes to Officers and Directors

TORONTO, ONTARIO--(Marketwire - Feb. 1, 2013) - Snipp Interactive Inc. (TSX VENTURE:SPN), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (Trading Symbol SPN), announced today that Anthony Durkacz has resigned as CFO of Snipp effective February 3, 2013 to become President of Capital Ideas Investor Relations. The Board of Directors of Snipp has offered Mr. Durkacz a position as a Director on the Board for which he has accepted pending any necessary approvals, bringing the total number of Board members to five. Jaisun Garcha, Snipp's current VP Finance will become CFO.

"We thank Anthony for his service and contributions to the company as CFO and look forward to continuing a strong relationship with his transition to the Board of Directors," said Atul Sabharwal CEO of Snipp.

"Snipp is well positioned in the high growth mobile marketing industry. I'm excited to continue to assist Snipp into its next phase of growth," said Anthony Durkacz.

About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) builds mobile solutions for brands to engage and interact with their customers. Snipp provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with three main solution sets:

• Response: Mobile activations that make offline campaigns more interactive.
• Infrastructure: Tools to create scalable mobile destinations and experiences.
• Validation: Mobile workflows to validate purchases and other customer actions.

Snipp generates revenue by designing, constructing, implementing and managing these mobile solutions for its customers. Snipp is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

Disclaimer for Forward-Looking Information

This press release contains forward-looking statements and information that are based on the beliefs of management and reflect Snipp Interactive Inc.'s current expectations.

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By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and Snipp Interactive Inc. undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against attributing undue certainty to forward-looking statements.

Snipp Interactive Inc. cautions that the foregoing list of material factors is not exhaustive. When relying on Snipp Interactive Inc.'s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. Snipp Interactive Inc. has also assumed that material factors will not cause any forward-looking statements and information to differ materially from actual results or events. However, the list of these factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

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