Snipp Announces Meredith Corporation's Midwest Living Magazine Will Feature Mobile Reader Response Program

WASHINGTON, DISTRICT OF COLUMBIA--(Marketwire - Jan. 23, 2013) - Snipp Interactive Inc. (TSX VENTURE:SPN) (www.snipp.com), an international provider of mobile technology solutions (Trading Symbol SPN), will soon join forces with Meredith Corporation's Midwest Living magazine. Beginning spring 2013, the national magazine will use Snipp's Mobile Site Builder Solution to create mobile reader response cards, a modern alternative to the traditional mail-based cards.

Starting with the March/April 2013 issue (on sale March 5, 2013), the new annual program will provide participating advertisers with elegant, customized mobile websites in addition to ads placed in the magazine. The mobile websites will feature a variety of different actions readers may wish to undertake when engaging with the advertiser, including: requesting additional collateral by mail or email; contacting the advertiser directly; special deals and offers; interacting with their social media pages; and watching a video or connecting to the advertiser's website.

Readers interested in getting more information from a particular advertiser no longer have to fill out lengthy paper-based forms, send them in by mail, and then wait six to eight weeks for a response. Instead, they can simply visit the advertiser's customized mobile website to get the information they want. For example, using the mobile website, readers would have the option of sending their email address and immediately receive a digital version of the advertiser's brochure.

In addition to being more convenient for readers, the solution allows advertisers to convert the leads much faster and more effectively. Advertisers are immediately notified when readers make requests for information. Additionally, the solution reduces advertisers' expenditures on postage and printing.

Daren Mazzucca, Midwest Living's Publisher, said, "Marketers, especially our travel clients, have relied on Midwest Living to inspire and generate consumer interest leads. Snipp helps us to build on that success by using mobile texting technology to provide our advertisers with a quick and cost-effective lead generation tool. The feature also gives our readers an instant real-time planning tool for their next getaway or purchase."

Atul Sabharwal, Snipp's CEO and co-founder, said, "We are very pleased to see the traction we are getting with our Mobile Infrastructure and Site Builder solutions. To have another set of Meredith publications sign on to use our solutions is a testament to our shared efforts to mobilize traditional mail-based customer interactions."

About Midwest Living®

Midwest Living® magazine (www.midwestliving.com), published by Meredith Corporation (NYSE:MDP), is a national media brand that explores and celebrates the Midwest. Founded in 1987, Midwest Living^® is dedicated to providing a wealth of information and inspiration across multiple platforms, including travel and events, food and dining, and home and garden. Midwest Living^® magazine, which reaches over 4 million readers, is published bimonthly and has a rate base of 950,000.

About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) builds mobile solutions for brands to engage and interact with their customers. Snipp provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with three main solution sets:

• Response: Mobile activations that make offline campaigns more interactive.
• Infrastructure: Tools to create scalable mobile destinations and experiences.
• Validation: Mobile workflows to validate purchases and other customer actions.

Snipp generates revenue by designing, constructing, implementing and managing these mobile solutions for its customers. Snipp is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

Disclaimer for Forward-Looking Information

This press release contains forward-looking statements and information that are based on the beliefs of management and reflect Snipp Interactive Inc.'s current expectations. When used in this press release, the words "estimate", "project", "belief", "anticipate", "intend", "expect", "plan", "predict", "may" or "should" and the negative of these words or such variations thereon or comparable terminology are intended to identify forward-looking statements and information. The forward-looking statements and information in this press release include information relating to the closing of the Qualifying Transaction. Such statements and information reflect the current view of Snipp Interactive Inc. with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.

By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and Snipp Interactive Inc. undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against attributing undue certainty to forward-looking statements.

Snipp Interactive Inc. cautions that the foregoing list of material factors is not exhaustive. When relying on Snipp Interactive Inc.'s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. Snipp Interactive Inc. has also assumed that material factors will not cause any forward-looking statements and information to differ materially from actual results or events. However, the list of these factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

Copyright Snipp Interactive Inc. All rights reserved. All other trademarks and trade names are the property of their respective owners.