Snipp Appoints Rahoul Roy as Chief Legal Officer & EVP, Corporate Development

BETHESDA, MARYLAND--(Marketwired - Oct. 19, 2015) - Snipp Interactive Inc. (TSX VENTURE:SPN) ("Snipp"), an international provider of marketing promotions, rebates, rewards and loyalty solutions listed on the TSX Venture Exchange, is pleased to announce that it has appointed Mr. Rahoul Roy as Chief Legal Officer and Executive Vice President, Corporate Development.

"As Snipp's external legal counsel for the last several years and erstwhile member of the founding team, Rahoul's deep knowledge of Snipp and his years of experience supporting our growth and operations make him an ideal choice for this role," said Atul Sabhwarwal, CEO of Snipp Interactive. "Rahoul brings significant corporate legal and corporate strategy experience to Snipp's leadership team. In particular, Rahoul has an excellent track record on providing legal guidance on cross-border M&A transactions, which is particularly relevant since we view M&A as a core part of our strategy. We're excited to have him back in the fold on a formal and full-time basis, and look forward to developing the necessary in-house skill set that will allow us to rapidly build out our acquisition platform."

Rahoul has over 15 years of experience practicing law in both the United States and India, and, prior to joining Snipp, was running his own corporate law practice in New York with an international clientele of serial entrepreneurs and multinational corporations. Being dually qualified in both jurisdictions, he advised and assisted clients on various commercial transactions, including venture capital and private equity investments; mergers and acquisitions; the licensing, developing and procuring of technology and content; joint ventures and other strategic alliances; and domestic and international outsourcing arrangements. Before setting up his own practice, Rahoul was a Special Counsel to Brown Rudnick LLP, where he chaired the firm's India Practice, and a Partner of Poovayya & Co., an Indian law firm.

Rahoul obtained his BA. LLB., (Hons) from the National Law School of India, and his LL.M., with Distinction, from the Georgetown University Law Center where he was also on the Dean's List and an International Institute of Economic Law Fellow.

As Chief Legal Officer and EVP, Corporate Development, Rahoul will lead corporate strategic and tactical legal initiatives, advise senior management on M&A strategies and their implementation, and manage the legal function of in-house and outside counsel.

Visit the Snipp website at www.snipp.com for examples of Snipp programs.

About Snipp:

Snipp's incentive marketing technology platform enables brands and retailers to drive customer engagement and purchase. Our solutions include loyalty, rebates, promotions, rewards and data analytics. SnippCheck, Snipp's unique receipt processing engine is now the market leader for receipt-based purchase validation, having powered several hundred programs for leading Fortune 500 brands and world-class agencies and partners. 99% of all households in the United States have been exposed to our programs.

Snipp is headquartered in Bethesda, Maryland, with offices across the United States, Canada, Ireland, the Middle East and India. We are a publicly listed company and were selected to the TSX Venture 50® for 2015, a collection of the strongest companies on the TSX Venture Exchange. We have closed two acquisitions in the past year, the most recent being the acquisition of Hip Digital Media, Inc., a leading digital rewards platform in June 2015.

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