Snipp and Bisnow to Pilot Mobile Event Solution During National DICE Event in Washington DC 24-25 July 2012

WASHINGTON, DISTRICT OF COLUMBIA--(Marketwire - July 24, 2012) - Snipp Interactive Inc., an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE:SPN), and Bisnow Media, a national media company that produces 230 annual events, today announced a new mobile event information and advertising solution which will make its debut at Bisnow's national Data Center Investment Conference & Expo (DICE) in Washington, DC on July 24-25, 2012. Bisnow and its event sponsors will be able to interact in real time with visitors and deliver targeted event, brand and product information to visitors' mobile phones.

The mobile event solution is powered by Snipp's Mobilize Me technology platform. It allows exhibitors to deliver rich, targeted information to visitors and capture leads in real time. Bisnow will also distribute a variety of event information conveniently to visitors' phones and support instant mobile newsletter sign-up and event feedback.

DICE is a two-day national conference about the future of data centers and their impact on the commercial real estate community. Participating data center industry icons include Sabey Data Centers president John Sabey, Coresite COO Jarrett Appleby, ByteGrid CEO Ken Parent, Blackrock's Barry Novick, Gray Construction's Ron Vokoun, FAA CIO Steve Cooper, HP Global Practice Leader Larry Hinman, AOL SVP Mike Manos and NJVC VP Kevin Jackson.

Mark Bisnow, CEO and Founder of Bisnow noted: "We're always trying to make communication with our subscribers more relevant, engaging and fun. Snipp has a great toolbox to add mobile interaction all around our events and their team really helps us see how we can mobilize our business. The technology is incredibly flexible and lets us go from a strategic concept to a working solution in a few days."

Erik Hallstrom, CEO of Snipp said: "Bisnow has altered the perception of local business by showing not only that there is considerable strength in the local business community, but also that companies can connect with their customers and stakeholders in new and fun formats. How Bisnow and their clients are utilizing our technology is yet another example of B2B companies increasingly embracing mobile solutions to refine communication with customers in marketing, customer service and logistics."

About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with a full suite of mobile marketing services across North America and generates revenue by designing, constructing, implementing and managing these mobile marketing services for its customers. Snipp Interactive Inc. is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

About Bisnow Media

Bisnow Media (www.bisnow.com) is an international media company that publishes 28 daily fun, free, informative e-pubs as well as a once-weekly national newsletter reaching nearly every state in the US. The firm also produces 230 events per year in Atlanta, Austin, Baltimore, Boston, Charlotte, Chicago, Dallas-Fort Worth, Denver, Houston, Los Angeles, New Jersey, New York City, Philadelphia, San Antonio, San Diego, San Francisco, Seattle, South Florida, Toronto, and Washington, DC.

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