Snipp Interactive Inc.

Snipp Interactive Inc.

May 22, 2012 09:13 ET

Snipp Hires Mobile Marketing Expert John D. Fauller as COO

WASHINGTON, DISTRICT OF COLUMBIA--(Marketwire - May 22, 2012) - Snipp Interactive Inc. (, an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE:SPN), today announced the hiring of John D. Fauller as Chief Operating Officer.

Mr. Fauller joins Snipp from Condé Nast where he served as Director, Print to Mobile Solutions and spearheaded development of its mobile solutions for reader engagement and advertising.

In his prior role, he created a range of pioneering mobile marketing programs, including the first 2D barcode program in a major publication for Golf Digest, the first truly integrated marketing initiative encompassing print, email, web, SMS, mobile web and 2D barcodes - which regularly garners over 500,000 mobile engagements for Allure Magazine, and companion apps for Lucky Magazine and Bride Magazine.

Mr. Fauller will oversee the company's technology & product management, product development and service delivery operations, reporting to Snipp's CEO Erik Hallstrom.

"I have gotten to know Snipp well as their client at Condé Nast. I'm excited to join a team that has impressed me over the years with an ability to connect mobile marketing to wider strategic objectives and deliver comprehensive solutions quickly" said Mr. Fauller.

Erik Hallstrom, CEO of Snipp noted: "We are very excited to have John on board as he brings great breadth and depth to Snipp. With extensive knowledge of traditional media, he is a thought leader in mobile and understands in detail the needs of blue chip clients in this dynamic area."

About Snipp Interactive Inc.

Snipp Interactive Inc. ( provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with a full suite of mobile marketing services in the United States and Canada, and generates revenue by designing, constructing, implementing and managing these mobile marketing services for its customers. Snipp Interactive Inc. is headquartered in Washington, D.C. with international operations in Canada and India.

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This press release contains forward-looking statements and information that are based on the beliefs of management and reflect Snipp Interactive Inc.'s current expectations. When used in this press release, the words "estimate", "project", "belief", "anticipate", "intend", "expect", "plan", "predict", "may" or "should" and the negative of these words or such variations thereon or comparable terminology are intended to identify forward-looking statements and information. The forward-looking statements and information in this press release include information relating to the closing of the Qualifying Transaction. Such statements and information reflect the current view of Snipp Interactive Inc. with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.

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Snipp Interactive Inc. cautions that the foregoing list of material factors is not exhaustive. When relying on Snipp Interactive Inc.'s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. Snipp Interactive Inc. has also assumed that material factors will not cause any forward-looking statements and information to differ materially from actual results or events. However, the list of these factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

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