Snipp Interactive Inc. and iSIGN Media Sign Strategic Sales and Marketing LOI

WASHINGTON, DISTRICT OF COLUMBIA--(Marketwire - May 31, 2012) - Snipp Interactive Inc. ("Snipp"), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE:SPN), and iSIGN Media Solutions Inc. ("iSIGN") (TSX VENTURE:ISD), a leading provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America are pleased to announce that they have signed a non-binding Letter of Intent ("LOI") with sales agreements to follow.

Under the terms of the LOI, both companies will have the opportunity to promote and sell each other's products and services to their existing and potential customers, earning referral fees from introductions that result in signed contracts and revenues. iSIGN's current client base will be introduced to the functionalities and benefits of Snipp's platform. Snipp will introduce iSIGN's products and services to select advertising clients and will create an additional licensing model for agencies in Mexico and India.

"We are excited by the potential of this agreement," said Alex Romanov, iSIGN's Chief Executive Officer. "Snipp offer's a truly unique turnkey solution to advertisers in the mobile marketing industry across borders. Snipp has recently signed an exclusive agreement with VirKet S.A. de C.V., a very prominent supplier of digital marketing services in Mexico. Joining forces with Snipp could therefore provide us with a relatively easy and lucrative entry into the Mexican market, which is rapidly opening up to mobile marketing and advertising."

"iSIGN has a unique mobile marketing product which we see great business potential especially in the emerging markets" said Erik Hallstrom, Chief Executive Officer of Snipp. "We will leverage our relationships to introduce and develop business opportunities that will allow financial benefit to both iSIGN and Snipp. iSIGN's technology adds to Snipp's unique mobile marketing suite of solutions to ensure we remain a leader in mobile marketing and continue to cover all needs for our clients and partners across North America."

About iSIGN Media

iSIGN Media is a North American leader in multiplatform advertising solutions that utilize Bluetooth, Mobile, WiFi and Location-Aware technologies to deliver rich media, permission-based messages to engage consumers more deeply and cost-effectively. The resulting business intelligence and real time metrics, gathered through iSIGN's patent-pending advertising platform, deliver insights into emerging consumer behaviors that help advertisers measure their efforts and make better business decisions to increase ROI and customer loyalty. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in 1,400 locations. Partners include: AOpen America Inc. and IBM, with solution distribution by BlueStar Inc. iSIGN is publicly traded in Toronto (TSX.V). Additional information can be found at www.isignmedia.com.

About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with a full suite of mobile marketing services in North America, and generates revenue by designing, constructing, implementing and managing these mobile marketing services for its customers. Snipp Interactive Inc. is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

Disclaimer for Forward-Looking Information

This press release contains forward-looking statements and information that are based on the beliefs of management and reflect Snipp Interactive Inc.'s current expectations. When used in this press release, the words "estimate", "project", "belief", "anticipate", "intend", "expect", "plan", "predict", "may" or "should" and the negative of these words or such variations thereon or comparable terminology are intended to identify forward-looking statements and information. The forward-looking statements and information in this press release include information relating to the closing of the Qualifying Transaction. Such statements and information reflect the current view of Snipp Interactive Inc. with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.

By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and Snipp Interactive Inc. undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against attributing undue certainty to forward-looking statements.

Snipp Interactive Inc. cautions that the foregoing list of material factors is not exhaustive. When relying on Snipp Interactive Inc.'s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. Snipp Interactive Inc. has also assumed that material factors will not cause any forward-looking statements and information to differ materially from actual results or events. However, the list of these factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

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