Snipp Interactive Inc.

TSX VENTURE : SPN


Snipp Interactive Inc.

November 15, 2012 09:15 ET

Snipp Interactive Inc., eWinery Solutions and Nxt-Wine Mobile Sign a Cross Marketing Agreement

WASHINGTON, DISTRICT OF COLUMBIA--(Marketwire - Nov. 15, 2012) - Snipp Interactive Inc., an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE:SPN), eWinery Solutions, a leading global provider of winery direct-to-consumer software and services solutions and Nxt-Wine Mobile LLC, an independent mobile solutions company focused on the wine industry, are pleased to announce that they have signed a cross marketing agreement to sell a wide variety of mobile marketing programs to the wine industry.

Snipp has leveraged its "Mobilize Me" platform to create a comprehensive mobile solution specifically for the wine industry. This solution will be sold to eWinery's 500+ current customers and will allow wineries to implement sophisticated mobile-based marketing campaigns around coupons, contests, loyalty programs, gift-with-purchase and more.

The solution is focused on enabling wineries to capture Customer Relationship Management data, drive additional sampling and sales, shipment tracking by cell phone and shipment alerts to the customer.

As an example, one of Snipp's solutions enables customers to interact with the winery by taking a photo of the label on a wine bottle. Customers send the photo in by messaging and receive back a link to a custom mobile website developed for the winery.

From the mobile website, customers can engage in various ways, such as entering a contest, receiving a coupon, signing up for a wine club or receiving mobile shipping alerts.

Snipp is responsible for the technical development of the solution and Nxt Wine will manage program implementation for existing eWinery customers.

"We are excited to work with Snipp on these unique value building solutions for the wine industry" said Ronald Scharman, eWinery's President. "We've already been getting enquiries from clients to address mobile and now we have the most comprehensive solution for them. We also look forward to working with Snipp as we expand our global footprint."

Atul Sabharwal, Snipp's Co-founder and CEO, added, "We believe that this deal illustrates what will become a revolutionary change in the way businesses interact with consumers using modern technology. We believe mobile marketing is the next frontier in commerce and that it will be a very lucrative space to be in. We intend to be a leader."

About eWinery

eWinery Solutions is the market leader in developing and implementing comprehensive business solutions exclusively for the wine industry. Our integrated business platform connects wineries with consumers through our advanced technology, professional services and extensive industry and retail experience. Founded in 2003, the company now serves more than 500 clients in the U.S. and major wine producing regions of the world utilizing the company's proprietary technology and services.

Additional information on the company and management, including a list of major clients, can be found on the company website at www.ewinerysolutions.com.

About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with a full suite of mobile marketing services in North America, and generates revenue by designing, constructing, implementing and managing these mobile marketing services for its customers. Snipp Interactive Inc. is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

Disclaimer for Forward-Looking Information

This press release contains forward-looking statements and information that are based on the beliefs of management and reflect Snipp Interactive Inc.'s current expectations. When used in this press release, the words "estimate", "project", "belief", "anticipate", "intend", "expect", "plan", "predict", "may" or "should" and the negative of these words or such variations thereon or comparable terminology are intended to identify forward-looking statements and information. The forward-looking statements and information in this press release include information relating to the closing of the Qualifying Transaction. Such statements and information reflect the current view of Snipp Interactive Inc. with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.

By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and Snipp Interactive Inc. undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against attributing undue certainty to forward-looking statements.

Snipp Interactive Inc. cautions that the foregoing list of material factors is not exhaustive. When relying on Snipp Interactive Inc.'s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. Snipp Interactive Inc. has also assumed that material factors will not cause any forward-looking statements and information to differ materially from actual results or events. However, the list of these factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

Copyright Snipp Interactive Inc. All rights reserved. All other trademarks and trade names are the property of their respective owners.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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