Snipp Interactive Inc.

TSX VENTURE : SPN


Snipp Interactive Inc.

November 29, 2012 09:15 ET

Snipp Interactive Inc. Powers ARM & HAMMER Baking Soda's Holiday Campaign With Reciept Processing and Validation

WASHINGTON, DISTRICT OF COLUMBIA--(Marketwire - Nov. 29, 2012) - Snipp Interactive Inc. (TSX VENTURE:SPN) (www.snipp.com), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (Trading Symbol SPN), today announced the launch of its new Mobile Purchase Validation solution in conjunction with its first major program on the platform, a holiday promotional offer conducted by Church & Dwight Co., Inc., maker of ARM & HAMMER Baking Soda.

Snipp's Mobile Purchase Validation solution streamlines the redemption process for marketing programs tied to the purchase of a product or service. Programs such as rebates, coupons, gift-with-purchase offers or loyalty typically require customers to submit proof of purchase.

Previously such programs were cumbersome as customers would be required to photocopy receipts, mail them in and wait six to eight weeks for a response. Snipp's Mobile Purchase Validation program allows customers to submit proofs of purchase using only their mobile phones, and processes user submissions in forty-eight hours.

Church & Dwight is utilizing Snipp's Purchase Validation Solution to provide customers with a $10 off coupon. To qualify, customers need to purchase two 1 lbs. boxes of ARM & HAMMER Baking Soda between October 1, 2012 and February 1, 2013 and submit photos of their receipts along with a photo of the two boxes by email or messaging. Once their submission is validated, they will receive back a $10 savings coupon from 1800Flowers.com.

Atul Sabharwal, Snipp's CEO, said, "We are very excited to launch our Mobile Purchase Validation solution with ARM & HAMMER baking soda. Our Mobile Purchase Validation program provides marketers with an entirely new and better way of conducting programs like rebates, loyalty and coupons - one that is more cost-effective for the marketer while being much easier to use and more transparent for the end customer."

About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with a full suite of mobile marketing services in North America, and generates revenue by designing, constructing, implementing and managing these mobile marketing services for its customers. Snipp Interactive Inc. is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

Disclaimer for Forward-Looking Information

This press release contains forward-looking statements and information that are based on the beliefs of management and reflect Snipp Interactive Inc.'s current expectations. When used in this press release, the words "estimate", "project", "belief", "anticipate", "intend", "expect", "plan", "predict", "may" or "should" and the negative of these words or such variations thereon or comparable terminology are intended to identify forward-looking statements and information. The forward-looking statements and information in this press release include information relating to the closing of the Qualifying Transaction. Such statements and information reflect the current view of Snipp Interactive Inc. with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.

By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and Snipp Interactive Inc. undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against attributing undue certainty to forward-looking statements.

Snipp Interactive Inc. cautions that the foregoing list of material factors is not exhaustive. When relying on Snipp Interactive Inc.'s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. Snipp Interactive Inc. has also assumed that material factors will not cause any forward-looking statements and information to differ materially from actual results or events. However, the list of these factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

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Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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