Snipp Interactive Inc. Welcomes Ad Agency Executive to Its Board of Directors

WASHINGTON, DISTRICT OF COLUMBIA--(Marketwire - June 4, 2012) - Snipp Interactive Inc. ("Snipp"), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE:SPN), is pleased to announce that it has appointed experienced advertising agency executive Jim Santora to its board of directors. Mr. Santora will replace Bruce Cousins who has resigned due to other company obligations effective immediately.

"We are ecstatic to welcome Mr. Santora to our board," said Atul Sabharwal, Chairman and co-founder of Snipp. "Mr. Santora's accumulated knowledge and acumen within the advertising agency industry is top of class. His wealth of experience will help guide Snipp business in its strategies for dealing with the world of marketing and communications. We also would like to thank Mr. Bruce Cousins for all of his work for Snipp and wish him the best in his other endeavours."

Mr. Santora is currently Executive Vice President, Senior Account Director at B.B.D.-O, a leading worldwide advertising agency with headquarters in New York City. Mr. Santora has guided integrated brand communications strategies for clients in numerous industries ranging from soft drinks, fast foods, athletic wear, consumer products and technology. Mr. Santora helped launch the IT campaign for eBay that won multiple awards, including the 2007 Gold Effie, a pre-eminent marketing award formally given by the American Marketing Association. Prior to joining B.B.D.-O, Mr. Santora held positions at advertising agencies including Angotti, Thomas Hedge, Inc. where he worked as an account executive and McCann Erikson NY, where he worked as a media planner. Mr. Santora also was a key account sales representative at Helene Curtis Industries, Inc., (now Unilever) a former cosmetic and beauty parlour products firm. Mr. Santora holds a Bachelor of Arts degree with a major in communications from the University of New Hampshire.

"As mobile marketing continues to evolve in dynamic and interesting ways, I look forward to collaborating with a fast growing player in an ever-changing landscape," Mr. Santora said.

About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with a full suite of mobile marketing services in North America, and generates revenue by designing, constructing, implementing and managing these mobile marketing services for its customers. Snipp Interactive Inc. is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

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