Snipp Interactive, Inc.

Snipp Interactive, Inc.

September 09, 2014 13:41 ET

Snipp Interactive Launches Four New Campaigns With Industry-Leading Brands

BETHESDA, MARYLAND--(Marketwired - Sept. 9, 2014) - Snipp Interactive Inc. (TSX VENTURE:SPN) ("Snipp"), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (Trading Symbol: SPN), announced today the launch of four new campaigns this past week, including two with existing clients.

Alcohol. A new leading multi-brand Beer client with over 30% of the domestic US market, is leveraging Snipp for a promotion involving image validation - a first for Snipp. Snipp's image recognition technology is being used in combination with SnippCheck, its unique receipt and image validation solution to validate photos being submitted by customers as part of a sweepstakes. Consumers are required to find specially marked cans, take photos of the cans and submit them to enter into the sweepstakes. In the first week of the campaign, consumers have already submitted thousands of images to participate.

Alcohol. For an existing multi-brand Spirits client, Snipp created a dedicated solution to facilitate ongoing promotions in the state of Pennsylvania. The solution provides the client with a device-optimized microsite, the use of Snipp's short-codes and its mobile site builder. Using the tools, the client can launch new brand promotions selected quarterly by the Pennsylvania Liquor Control Board.

Oil and Gas. A new client in the oil and gas industry, a first for Snipp, is running a reward program on the Snipp platform. Consumers that fill up at least ten gallons on three different trips will receive a free pair of tickets to a popular NASCAR raceway. SnippCheck is used to validate the receipts over the three different transactions and Snipp has partnered with the raceway to deliver the reward codes for users to redeem.

Beauty. A returning client in the beauty industry is running a retailer-specific program at a leading drugstore chain with SnippCheck. Consumers that purchase $15 of the beauty brand's products receive a free song download, fulfilled by Snipp.

Atul Sabharwal, SnippCEO, said, "We are excited to continue to break into new industries and develop new clients, such as our new partnership with a leading gas and oil company. We are also very happy to see our clients really engage with us and develop new and interesting ways in which our sets of solutions can be combined to create exciting promotions that meet their marketing goals. We want to continue to stay relevant for our existing clients and gain new relationships in industries where we have established expertise."

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About Snipp:

Snipp Interactive Inc. ( builds cross-device shopper marketing solutions for brands to engage and interact with their customers. We provide a full spectrum of services including campaign conceptualization, rules and legal, design, execution, rewards provisioning and fulfillment. We have four main solution sets:

- Mobile Promotions and Contests: A turnkey contesting platform that provides a full range of mobile-based contests, from simple sweepstakes to instant win programs to tiered, multi-level games.

- Purchase Promotions / Receipt Processing: Snipp's unique SnippCheck mobile receipt processing solution allows brands to execute customized purchase-based promotions. We support any qualification criteria, work across all retailers and all devices.

- Loyalty Programs: Snipp's white-label loyalty engine allows clients to deploy anything from simple punch-card programs to sophisticated, full-fledged points-based loyalty programs with rewards stores attached.

- Augmented Reality and Apps: Snipp produces cutting edge augmented reality campaigns and apps for leading brands around the world.

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This press release contains forward-looking statements that involve risks and uncertainties, which may cause actual results to differ materially from the statements made. When used in this document, the words "may", "would", "could", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" and similar expressions are intended to identify forward-looking statements. Such statements reflect our current views with respect to future events and are subject to such risks and uncertainties. Many factors could cause our actual results to differ materially from the statements made, including those factors discussed in filings made by us with the Canadian securities regulatory authorities. Should one or more of these risks and uncertainties, such as changes in demand for and prices for the products of the company or the materials required to produce those products, labour relations problems, currency and interest rate fluctuations, increased competition and general economic and market factors, occur or should assumptions underlying the forward looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, or expected. We do not intend and do not assume any obligation to update these forward-looking statements, except as required by law. The reader is cautioned not to put undue reliance on such forward-looking statements.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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