Snipp Interactive, Inc.
TSX VENTURE : SPN

Snipp Interactive, Inc.

December 10, 2014 09:00 ET

Snipp Interactive Launches Its SnippRebates Industry Solution to Re-Invent the $8 Billon Rebates Market

BETHESDA, MARYLAND--(Marketwired - Dec. 10, 2014) - Snipp Interactive Inc. ("Snipp"), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE:SPN), has launched SnippRebates to target the growing $8bn rebate industry.

SnippRebates is designed to reduce costs for manufacturers while providing consumers with a better experience. Snipp launched a consumer rebate program this week for one of its clients (see more here: http://bit.ly/1CXR2cv) and has an ongoing trade-based rebate program that has been running for several months.

The rebate industry is growing every year but is still very traditional, relying on labor-intensive processes involving paper, form filling, manual data entry, telephone support, postage and issuing checks. SnippRebates automates either parts of the process or the entire operation. Over $8 billion is issued back to American households each year through rebate programs with over 50 percent of the population participating in consumer rebate programs.

At the core of SnippRebates is Snipp's leading purchase validation platform, SnippCheck. While manufacturers have total flexibility on how to configure their rebate program, SnippCheck enables consumers to submit rebate forms and proof of purchase via mobile, email or web uploads, track the status of their rebates, and receive funds electronically, all within 48 hours.

According to Snipp CEO, Atul Sabharwal, "The rebate industry is ripe for disruption to the benefit of both manufacturers and consumers. There's a fine line between creating breakage and breaking your relationship with your customers. It's one thing to require a customer take an extra step (or two) to claim their rebate post-purchase; it's another thing entirely to have them run a marathon for the extra savings."

Because the consumer submits proof of purchase electronically, Snipp is able to analyze the data providing manufacturers not just with insights into the demographic profile of participants but an analysis of where goods were purchased and even a detailed breakdown of what other products and brands were purchased at the same time. Consumers are also provided with a process that is both easier and more transparent, ensuring that they have a positive brand experience while participating in the program.

While Snipp expects many manufacturers to automate individual parts of the process initially, SnippRebates provides manufacturers with the flexibility to customize the entire process to meet their business goals.

For example, consumers can be given the choice of submitting proof of purchase via text, email, web upload or by post and can also be given the choice of how their reward is paid, either by electronic payment such as PayPal, by pre-paid debit card from the major payment processors such as Visa, MasterCard or American Express, store gift card or by traditional check.

Rather than being constrained by offering a dollar amount off a single purchase, SnippRebates can be configured to enable manufacturers to create more complex, and compelling rebate offers for consumers such as rebates on purchases of multiple products or repeat purchases of a single product.

Finally, because SnippRebates is integrated with Snipp's promotions and loyalty platform, it also enables manufacturers to use a rebate program as a gateway to a deeper relationship with the consumer through future promotions and loyalty programs.

Please visit http://bit.ly/snipprebates and http://www.snipp.com/clients for more examples and information.

About Snipp:

Snipp Interactive Inc. (www.snipp.com) builds cross-device shopper marketing solutions for brands to engage and interact with their customers. We provide a full spectrum of services including campaign conceptualization, rules and legal, design, execution, rewards provisioning and fulfillment. We have four main solution sets:

Mobile Promotions and Contests: A turnkey contesting platform that provides a full range of mobile-based contests, from simple sweepstakes to instant win programs to tiered, multi-level games.
Purchase Promotions / Receipt Processing: Snipp's unique SnippCheck mobile receipt processing solution allows brands to execute customized purchase-based promotions. We support any qualification criteria, work across all retailers and all devices.
Loyalty Programs: Snipp's white-label loyalty engine allows clients to deploy anything from simple punch-card programs to sophisticated, full-fledged points-based loyalty programs with rewards stores attached.
Augmented Reality and Apps: Snipp produces cutting edge augmented reality campaigns and apps for leading brands around the world.

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