Snipp Interactive Signs Three Year Master Service Agreement with a Leading Pharmaceutical and Consumer Packaged Goods Company

BETHESDA, MARYLAND--(Marketwired - Feb. 12, 2015) - Snipp Interactive Inc. ("Snipp") (TSX VENTURE:SPN), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (Trading Symbol: SPN), has signed a three year Master Services Agreement (MSA) with the Healthcare Products Division of a leading multinational Pharmaceutical and Consumer Packaged Goods company.

The company is one of the largest consumer health, biologics and pharmaceuticals companies in the world and a member of the Fortune 50 largest companies in the United States. The signed agreement formally establishes Snipp as a mobile technology supplier for its range of shopper marketing, loyalty and rebate solutions.

This agreement is the second that Snipp has signed with "Big Pharma" and further strengthens Snipp's position in this industry segment.

According to Snipp CEO, Atul Sabharwal, "After having successfully executed campaigns leveraging our shopper marketing solutions for the company, we are pleased to sign a long term agreement with them. This agreement helps us further establish our capabilities in the pharma/healthcare segment and we will continue to build on our success and demonstrate our capabilities across a wider range of industries."

Please visit the all-new Snipp website at www.snipp.com for examples of Snipp programs.

About Snipp:

Snipp Interactive Inc. (www.snipp.com) builds cross-device shopper marketing solutions for brands to engage and interact with their customers. We provide a full spectrum of services including campaign conceptualization, rules and legal, design, execution, rewards provisioning and fulfillment. We have four main solution sets:

• Mobile Promotions and Contests: A turnkey contesting platform that provides a full range of mobile-based contests, from simple sweepstakes to instant win programs to tiered, multi-level games.

• Purchase Promotions / Receipt Processing: Snipp's unique SnippCheck mobile receipt processing solution allows brands to execute customized purchase-based promotions. We support any qualification criteria, work across all retailers and all devices.

• Loyalty Programs: Snipp's white-label loyalty engine allows clients to deploy anything from simple punch-card programs to sophisticated, full-fledged points-based loyalty programs with rewards stores attached.

• Augmented Reality and Apps: Snipp produces cutting edge augmented reality campaigns and apps for leading brands around the world.

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This press release contains forward-looking statements that involve risks and uncertainties, which may cause actual results to differ materially from the statements made. When used in this document, the words "may", "would", "could", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" and similar expressions are intended to identify forward-looking statements. Such statements reflect our current views with respect to future events and are subject to such risks and uncertainties. Many factors could cause our actual results to differ materially from the statements made, including those factors discussed in filings made by us with the Canadian securities regulatory authorities. Should one or more of these risks and uncertainties, such as changes in demand for and prices for the products of the company or the materials required to produce those products, labour relations problems, currency and interest rate fluctuations, increased competition and general economic and market factors, occur or should assumptions underlying the forward looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, or expected. We do not intend and do not assume any obligation to update these forward-looking statements, except as required by law. The reader is cautioned not to put undue reliance on such forward-looking statements.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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