Snipp Interactive Inc.

Snipp Interactive Inc.

November 21, 2012 09:15 ET

Snipp Launches "Face-In-The-Hole" Thanksgiving Campaign

WASHINGTON, DISTRICT OF COLUMBIA--(Marketwire - Nov. 21, 2012) - Snipp Interactive Inc. (, an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE:SPN), today launches a Thanksgiving-themed 'Face-in-the-Hole' campaign. Face in the Hole is an interactive, viral mobile photo experience developed by Snipp. Users can submit a photo of their face (or someone else's) and Snipp's technology will automatically interpose their face onto an alternate background and send back the resultant photo. The result is similar to poking your head through a cardboard cutout caricature in a country fair and having your photo taken.

Snipp's Face in the Hole solution is a mobile reimagining of that country fair experience. It has the added benefit of allowing users to share the photos easily with their friends through Facebook, Twitter and by email. Additionally, Snipp's solution is app-free and works on all phones, not just smartphones.

For Thanksgiving, Snipp has created a set of images representative of the holiday, similar to the previous campaigns it had released for the Fourth of July and Halloween.

Mobile users in the United States can experience the campaign by sending a photo of their face and the word "FACE" by messaging (MMS) to 76477. Users outside the United States can email the photo to

Through Snipp's 'Face-in-the-Hole' solution, brands are able to take advantage of the growing interest in mobile photo sharing, as evidenced by the popularity of consumer applications such as Instagram (now owned by Facebook), Lightbox, Picplz, Scan and Dailybooth, but with increased control of the customer experience by the brand.

Atul Sabharwal, CEO of Snipp said: "We're thankful this Thanksgiving to have such a great team who consistently create innovative mobile technologies. To celebrate the holiday, we wanted to highlight the power of our image recognition technology in a fun and social way. This technology will be extremely beneficial to our clients both present and future."

About Snipp Interactive Inc.

Snipp Interactive Inc. ( provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with a full suite of mobile marketing services in North America, and generates revenue by designing, constructing, implementing and managing these mobile marketing services for its customers. Snipp Interactive Inc. is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

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This press release contains forward-looking statements and information that are based on the beliefs of management and reflect Snipp Interactive Inc.'s current expectations. When used in this press release, the words "estimate", "project", "belief", "anticipate", "intend", "expect", "plan", "predict", "may" or "should" and the negative of these words or such variations thereon or comparable terminology are intended to identify forward- looking statements and information. The forward-looking statements and information in this press release include information relating to the closing of the Qualifying Transaction. Such statements and information reflect the current view of Snipp Interactive Inc. with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.

By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and Snipp Interactive Inc. undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against attributing undue certainty to forward-looking statements.

Snipp Interactive Inc. cautions that the foregoing list of material factors is not exhaustive. When relying on Snipp Interactive Inc.'s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. Snipp Interactive Inc. has also assumed that material factors will not cause any forward-looking statements and information to differ materially from actual results or events. However, the list of these factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

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