Snipp Interactive, Inc.
TSX VENTURE : SPN

Snipp Interactive, Inc.

July 31, 2014 10:21 ET

Snipp Launches Six New Campaigns, Including Snipp's First Campaign in the United Kingdom

BETHESDA, MARYLAND--(Marketwired - July 31, 2014) -

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Snipp Interactive Inc. (TSX VENTURE:SPN) ("Snipp"), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (Trading Symbol: SPN), announced that it launched six new campaigns over the past week.

"I am very pleased that our solutions are scaling up so well - and that client demand for our solutions remains strong," said Atul Sabharwal, CEO of Snipp. "Not only do we have our first UK-based campaign, but this is the third time within the past six months that we have launched six or more campaigns in a week. It's also great that three of the six programs we launched this week are from existing clients, testifying to the strength of our offerings in the promotions space."

Movie Promotion in the UK. Snipp launched its first campaign in the United Kingdom with a leading movie promotion studio by running an exclusive offer at ASDA, a subsidiary of US based Walmart and Britain's third largest retailer by market share. Consumers that purchase any one of thirty-five participating movie titles can send in their receipts via SnippCheck, Snipp's receipt processing solution, and receive a discount on movie tickets in the UK.

CPG Loyalty Program. Snipp also launched a full-fledged loyalty program this week for a leading CPG frozen food products brand. Consumers that purchase 30 units at any retailer nationwide qualify for a $10 reward card. Participants can utilize receipts from multiple shopping trips at multiple retailers to qualify for a variety of rewards. The first phase of the program will run through November 2014. The program utilizes SnippLoyalty, Snipp's loyalty platform in conjunction with SnippCheck for validating purchases and SnippRewards for the rewards.

CPG Coupon Promotion. A leading CPG company also launched a Back to School campaign. This is the company's second campaign with Snipp. Consumers that spend $20 on the company's products at any retailer nationwide can send in their receipts to receive a custom print-at-home coupon booklet. This program is unique in that it ties the coupons to the retailer at which the consumer purchased the products. Snipp was able to customize the program by retailer and ensure that the coupons issued were specific to selected participating retailers. By customizing the program for its top retailers, the brand ensured retailer buy-in as the promotion drives repeat traffic back to the retailer stores.

Coupon Publisher Sweepstakes. Also launching this week is a sweepstakes for another repeat Snipp client, a leading coupon publisher. The contest is designed to incentivize purchases at Walmart. Consumers can send in their recent purchase receipts to enter into a contest for a chance to win several gift card prizes, totaling over $1500.

Beverage Brand Purchase Promotion. A leading CPG beverage brand is running an exclusive offer at Walmart for consumers that purchase four of their products. Shoppers can send in their receipts using SnippCheck's technology and qualify to receive a $5 retailer gift card.

Food Brand Sweepstakes. Finally, a leading CPG food brand (and existing Snipp client) is expanding its NASCAR promotion by bringing it to multiple retailers beginning in August. Consumers that purchase three of the brand's products in one transaction can submit their receipt for an entry into a NASCAR race-related sweepstakes.

About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) builds mobile solutions for brands to engage and interact with their customers. Snipp provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with four main solution sets:

• Mobile Promotions and Loyalty Programs: A full range of turnkey mobile promotion solutions from text to win and sample programs all the way to sophisticated and full-fledged loyalty programs.

• Shopper Marketing & Receipt Processing: Snipp's unique SnippCheck mobile receipt processing solution allows brands to execute any kinds of purchase related Shopper Marketing programs they wish to - without the need to coordinate with retailers, or for consumers to download an app.

• Mobile Sites and Apps: Snipp's SiteBuilder solution allows the company to create and deploy new mobile sites for brand campaigns easily and at scale.

• Augmented Reality: Snipp produces cutting edge augmented reality campaigns for leading brands around the world.

Snipp generates revenue by designing, constructing, implementing and managing these mobile solutions for its customers. Snipp is headquartered in Bethesda, MD, with international operations in Canada, Mexico and India.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties, which may cause actual results to differ materially from the statements made. When used in this document, the words "may", "would", "could", "will", "intend", "plan", "anticipate", "believe", "estimate", "expect" and similar expressions are intended to identify forward-looking statements. Such statements reflect our current views with respect to future events and are subject to such risks and uncertainties. Many factors could cause our actual results to differ materially from the statements made, including those factors discussed in filings made by us with the Canadian securities regulatory authorities. Should one or more of these risks and uncertainties, such as changes in demand for and prices for the products of the company or the materials required to produce those products, labour relations problems, currency and interest rate fluctuations, increased competition and general economic and market factors, occur or should assumptions underlying the forward looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, or expected. We do not intend and do not assume any obligation to update these forward-looking statements, except as required by law. The reader is cautioned not to put undue reliance on such forward-looking statements.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Copyright Snipp Interactive Inc. All rights reserved. All other trademarks and trade names are the property of their respective owners.

This press release does not constitute and the subject matter hereof is not, an offer for sale or a solicitation of an offer to buy, in the United States or to any "U.S Person" (as such term is defined in Regulation S under the U.S. Securities Act of 1933, as amended (the "1933 Act")) of any equity or other securities of Snipp. The securities of Snipp have not been registered under the 1933 Act and may not be offered or sold in the United States (or to a U.S. Person) absent registration under the 1933 Act or an applicable exemption from the registration requirements of the 1933 Act.

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