Snipp Signs $425,000+ USD Loyalty Program Extension With Multi-Brand Shoe Retailer

WASHINGTON, DC--(Marketwired - March 17, 2016) - Snipp Interactive Inc. ("Snipp") (TSX VENTURE:SPN)(OTCQX:SNIPF), an international provider of marketing promotions, rebates and loyalty solutions listed on the OTCQX and the TSX Venture Exchange, is pleased to announce it has received a contract extension worth over $425,000 USD from an existing loyalty client. The new contract is an evergreen contract with a minimum term of three years before it can be canceled.

The client is one of Europe's largest shoe retailers, owns four different brands, employs over 3,500 people, and has more than 340 locations across 10 countries in Central and Eastern Europe. This operational contract covers the operation of two real-time loyalty programs for two of its brands, as well as an international gift card platform.

The implementation of the SnippLoyalty platform for the client was designed to support the multiple currency, regulatory and language requirements specific to the company and the region. For example, program members who make a purchase abroad earn a bonus in their local currency. The back-office administration platform and the customer facing member portals support 10 different languages to ensure that program administrators and participating members are able to interact with the program in their local languages. Further, the SnippLoyalty promotion and voucher engine was also configured to handle the various financial restrictions specific to each country the program is deployed in.

According to David Hargreaves, Chief Client Officer at Snipp, "We are extremely pleased to announce the continued growth of our relationship with this retail client. We have successfully implemented a multi-brand loyalty program for this client and over the last year have secured contracts to extend the scope of work to incorporate additional functional modules and process workflow improvements. We continue to develop the SnippLoyalty platform to offer our clients more sophisticated brand loyalty solutions globally."

Visit the Snipp website at www.snipp.com for examples of Snipp programs.

About Snipp:

Snipp's incentive marketing technology platform enables brands and retailers to drive customer engagement and purchase. Our solutions include loyalty, rebates, promotions, rewards and data analytics. SnippCheck, Snipp's unique receipt processing engine is now the market leader for receipt-based purchase validation, having powered several hundred programs for leading Fortune 500 brands and world-class agencies and partners. 99% of all households in the United States have been exposed to our programs.

Snipp is headquartered in Washington, DC with offices across the United States, Canada, UK, Ireland, the Middle East and India. The company is publicly listed on the OTCQX, the highest tier of the OTC market in the United States of America, and on the Toronto Stock Venture Exchange (TSX) in Canada. In 2015, Snipp was selected to the TSX Venture 50®, an annual ranking of the strongest performing companies on the TSX Venture Exchange.

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