BETHESDA, MARYLAND--(Marketwired - Nov. 11, 2015) - Snipp Interactive Inc. (TSX VENTURE:SPN) ("Snipp"), an international provider of marketing promotions, rebates and loyalty solutions listed on the TSX Venture Exchange, has signed a twelve month Master Services Agreement (MSA) with SessionM, the market leader in mobile-first loyalty and engagement solutions. The contract focuses on using Snipp's proprietary SnippCheck receipt processing solution to reward customers for their activity within the SessionM ecosystem of apps and websites.
The MSA comes on the back of a six-month pilot program, which successfully integrated SnippCheck into SessionM's extensive mPLUS Rewards network. Within that period, ads displayed across their network directed consumers to a Snipp-enabled promotional microsite, where consumers who purchased qualifying products from participating retailers could snap, upload and validate their receipts via SnippCheck's API and receive SessionM rewards and loyalty points in turn. Over the course of the pilot, SnippCheck supported a number of successful programs for leading brands and retailers across a broad spectrum of industries.
According to Snipp CEO, Atul Sabharwal, "This agreement is yet another validation of the power of the data that Snipp captures through its SnippCheck receipt processing programs. SessionM's Mobile Marketing Cloud utilizes big data to enable brands to better understand and engage consumers in real time and with personalized experiences. Adding a solution like SnippCheck now enables SessionM to prove to clients that their targeting and segmentation actually lead to purchase. Together we offer up customers a closed loop solution to motivate high-value behaviors and maximize lifetime customer value. The process starts with sophisticated targeting on their platform and ends with measuring the impact by validating that an actual purchase took place using SnippCheck."
"Linking brands' mobile efforts to consumers' real-world purchases has been a key challenge for companies looking to measure the effectiveness of their mobile marketing campaigns," said Mark Herrmann, co-founder and chief product officer of SessionM. "Snipp's technology has helped us solve this problem, and clients can now establish the mobile-to-checkout connection and track their mobile ROI."
Snipp's incentive marketing technology platform enables brands and retailers to drive customer engagement and purchase. Our solutions include loyalty, rebates, promotions, rewards and data analytics. SnippCheck, Snipp's unique receipt processing engine is now the market leader for receipt-based purchase validation, having powered several hundred programs for leading Fortune 500 brands and world-class agencies and partners. 99% of all households in the United States have been exposed to our programs.
Snipp is headquartered in Bethesda, Maryland, with offices across the United States, Canada, Ireland, the Middle East and India. We are a publicly listed company and were selected to the TSX Venture 50® for 2015, a collection of the strongest companies on the TSX Venture Exchange. We have closed two acquisitions in the past year, the most recent being the acquisition of Hip Digital Media, Inc., a leading digital rewards platform in June 2015.
SessionM is the next-generation consumer loyalty and engagement platform. The company's cloud-based solutions integrate loyalty marketing technology with marketing automation and data management capabilities to drive personalized consumer relationships through the mobile device. The company is headquartered in Boston with offices across the country. For more information on SessionM, visit www.sessionm.com.
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