March 02, 2009 13:09 ET

Snow, Sunshine and Second Homes: 25% of Massachusetts Affluent Who Shopped at Requested North Carolina, Florida

Gated, Luxury Communities in the Southeast Could Get Attention Following an 18-Hour Storm

VERO BEACH, FL--(Marketwire - March 2, 2009) - At least some affluent residents of Massachusetts are thinking of dropping their snow shovels, just as an early March storm dropped between 10 and 15 inches of snow on the Northeast. Messy, cold weather conditions led to flight cancellations at major hubs like Boston's Logan International Airport. Some area residents have already been thinking of a new winter home.

Based on data from, affluent Massachusetts real estate consumers requested information from North Carolina developers most often (27%) in 2008, followed by requests to community developers in Florida (24%) and South Carolina (16%). These three second home states, combined with Georgia (7%) and Virginia (5%) accounted for 79 percent (79%) of all Massachusetts information requests.

Year-end data has been collected and analyzed since 1996 by, a Web research portal that tracks second home shopping habits and serves as a resource for affluent consumers.

"We've always seen interest in sunny climates during the worst snow storms, and a foot of snow in March can make people think of how nice it would be to visit Florida and see the Boston Red Sox during Spring Training," said Elisabeth Miller-Fox, co-founder of "We're just days from the first day of spring and these late season snows can motivate people to consider a second home."

Established in 1996, is a comprehensive research and information site for affluent consumers seeking primary, retirement or second homes in Destination Amenity Communities. The listings include profiles of private, semi-private and resort golf clubs in more than 30 states and international destinations in Mexico, Costa Rica and the Caribbean. Communities listed offer a variety of amenities like golf, boating, tennis, equestrian with properties from $100,000 to $10 million.

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