March 07, 2011 01:01 ET

Snow+Rock Releases New Summer Range of Colourful High Spec Technical Gear

GUILDFORD, UNITED KINGDOM--(Marketwire - March 7, 2011) - Standing out above other high-street outdoor retailers, Snow+Rock focuses on high-spec technical gear from the world's best brands:

Trek & Travel – this department encompasses summer travelling, for wherever your outdoor adventures take you: Lightweight technical shells for hiking and convertible trekking pants for all climates, sit along side cool cotton separates that travel well. Highlights include:

  Norrona: New brand to Snow+Rock. The Norwegian outdoor brand's high-end performance driven products inspire with integrity, innovation and technical function. From Gore-tex Pro Shell jackets and pants to Polartec fleece hoodies and technical t-shirts. Fluro colour combinations also make the collection exciting and fun to wear.
    Picture (L/R): Equalizer t-shirt £28.99 and Bitihorn lightweight Short £69.99 / 29 Warm1 Zip hoodie £89.99 and Bitihorn lightweight Short £69.99
  Haglofs: A popular new brand from last year continues to succeed with soft shell jackets and pants along with climate control technical tees and shorts for a variety of environments.
    Picture (L/R): Women's Boa Hooded Jacket £120 and Shale pant £79.99 / Men's Lizard Pullover £100 and Shist pant £100

Salomon: Technical pants and shorts have a younger cut with lower waistbands and wider legs. Tops and jackets have hot bursts of colour and funky design details.

  Picture top (L/R): Whisper 11Tee £39.99 and Wayfarer pant £74.99 / Whisper Hoody Jacket £100; Whisper 11 Tank £34.99 and Wayfarer short £49.99 
    Picture bottom (L/R): Tracks Fleece £69.99 and Contour Short £54.99 / Minum Grade Gore-tex Jacket £300; Minum Tech Tee £29.99 and Wayfarer Bermuda Short £49.99 
  Carve Designs: Exclusive brand to Snow+Rock. This Californian women's brand started by two female surfers has bikinis for 'real women' and cotton summer essentials such as the Monaco maxi dress £54.99 and Shore dress £39.99 
    Picture (L/R): Newport Slub tank £24.99 and Paris hoodie £39.99
  Napapijri: This premium brand is new to Snow+Rock for summer. Their stylish summer wardrobe staples include long linen trousers that are perfect for travel to muslim countries. 
    Picture (L-R): Men's Saxby Tee £54.99 and Portes 11 short £74.99 / Women's Sandoy top £125 and Maniva pant £100 / Women's Serian top £69.99 and Nerir short £79.99 
  Barefoot shoes: Fun flexible shoes that can take you from sea to mountain. Using independent muscles in your feet will not only make you stronger and healthier but also improve balance and agility. Styles are from Inov8 and Vibram Five Fingers 

Active: An expanded department in key stores. Garments are highly technical for active adrenalin sports; ranges include featherweight running clothing including tops with integrated sports bras and compression running tights. Highlights are:

  Arc'teryx: Trail running range has ultra wicking and super drying items at great price points.
    Picture (L/R): Motus L/s crew £44.99 and Incendo Long short £49.99 / Solterra tank £39.99 and Solita short £49.99 
  Zoca: Exciting new brand to Snow+Rock. Zoca is a British brand developing environmental and ethical ranges with integrity. Performance garments are super-soft in feminine silhouettes. 
    Picture (L/R): Support Vest £34.99 and Active Short £34.99 / Loose Fit Vest £37.99 and 3Q Running Tight £34.99 
  Osprey: Extending our offering of hydration packs we have the new Viper and Verve styles from their Osprey's Hydraulics range. With integrated bladders these packs provide consistent hydration for high levels of activity. 
    Picture: Viper 10 £64.99 and Verve 7 £59.99 
    Salomon: XR Crossmax shoes. A new shoe to Salomon's trail running range, which is perfect from road to trail. £94.99 

Alpine – ice-climbing season confirms Snow+Rock as the leading retailer for 'alpine' gear, including technical alpine boots, crampons and ice axes. Highlights include:

  Montane: New British men's brand to Snow+Rock's range. Great lightweight alpine clothing using eVent technology at a mid price point. Includes a revolutionary world's lightest super minimalist shell and many pieces stuff into miniscule sacks.
    Picture (L/R): Mohawk jacket £280 / Spektr Smock £180 
    The North Face: The UK's biggest outdoor brand exemplifies the colours available for alpine clothing. 
    Picture (L/R): Men's Point Five jacket £275 and Point Five pant £250; Grivel Matrix Tech Axe & Hammer £170ea; Men's Petzl Elios Class helmet £49.99; Scarpa Mont Blanc boots £350 and Grivel G12 Crampons £135 / Women's Half Dome jacket £275 and Point Five pant £250; Women's Petzl Elia helmet £54.99

This summer our stores will be alive with colours to inspire all our customers, and we believe that the strength of our summer offering confirms Snow+Rock as the leading specialist retailer for all outdoor enthusiasts.

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