January 18, 2012 01:00 ET

Snow+Rock-Showcasing the Best in Snowboard Developments

GUILDFORD, UNITED KINGDOM--(Marketwire - Jan. 18, 2012) - Snow+Rock have announced new brands and models have been added to their current range of snowboards and feature products at the forefront of snowboard innovations and technical developments.

Silbaerg Snowboards feature one of the most forward thinking design innovations to date with their exclusive ALD technology. This groundbreaking design engineers the fibreglass construction of the board to affect the way the edges work when different types of pressure are applied. For example when sliding a rail or a box, the edges will lift away from the feature giving clearance so as not to catch an edge. When carving on piste, the edges work in the opposite way by pushing downwards to enhance grip for incredible carving ability. This mind-bending technology was enough to win them the coveted ISPO design award in their first season. The Carvomat Pro snowboard is designed for high end all mountain performance, whilst the Jibbomat, as its name suggests, excels for freestyle and rail riding. Watch out for these boards because they're attracting some serious attention!

Venture Snowboards are new to Snow+Rock and only available in a few outlets in the UK. Specialising in backcountry and split boards, they believe that perfection is achieved when nothing more can be eliminated from a design without compromising function. So it follows that their approach to making snowboards is straightforward, with simplicity and minimalism at its core. They include only essential components combined in the most efficient way. The same goes for graphics, which are minimal and clean. The end result is a snowboard that's elegant, functional, and built to last.

This season Venture have legendary freerider Johan Olaffson riding and designing for them on the Odin Split board. Dubbed Odin after the Norse god of war and wisdom, this big mountain beast is a nod to its creators' Viking roots and is the ideal choice for hard charging freeriders who like to pull out all the stops.

With the search for untouched powder becoming the ultimate goal for an increasing number of snowboarders on the mountain, demand for split boards and backcountry kit is on the rise. Spark R & D bindings are the preferred choice for getting the most out of any split boarding experience and the perfect partner to Venture Split boards.

Spark R&D bindings are solely dedicated to making the best possible backcountry bindings out there. The Blaze LT binding is not only super lightweight but also maximizes performance by getting riders closer to the board compared to traditional split board bindings. Not only this but their change over from 'skis' to a solid board is much faster and easier which is essential in the backcountry.

Limited Edition designs by popular brands are flying out of stores this season. They include the Lib Tech T.Rice 'Art Of Flight' Limited Edition snowboard:

Travis Rice's favorite C2BTX Banana Technology Rocker and Camber combination (launched this season by Lib-Tech) is completed with a limited edition Mike Parillo art piece graphic. The board, as ridden in his epic Art of Flight movie, comes with a Limited Edition 'Art of Flight' book (featuring Travis' personal edit of favorite photo images from the making of the movie), along with a DVD & Blu- Ray™ of the film, making this an instant collector's item.

Limited Edition Union and Capita Ultrafear collaboration binding is a stand out binding not just because of the graphics and presentation box, but because the Ultrafear 2™ binding project is an ultra limited edition collaboration between two companies that share serious respect. Based on the proven Union Contact baseplate with face melting Capita snowboard graphics, the result is 'the Union of Capita' - a lightweight, performance-driven binding for a progressive jib and park shredder.

The GNU Impossible series is designer Mike Olsen's new top of the line project that is set to blaze a trail in snowboard construction yet again. Made using an exotic blend of materials, its new magnesium fibreglass construction, surrounding a Columbian Gold wood core, make it ultralight, powerful and snappy, and ideal for uncompromising riders that want the best they can get their hands on. High on demand they're exclusive to Snow+Rock in the UK.

Mark Harries, Snow+Rock's snowboard buyer has this to say about the range: "This season there has definitely been more interest in Freeriding, particularly in Split boards. This is in part due to developments in Split board binding technology. The increase in Rocker technology means freestyle boards are becoming more versatile from park to piste to powder, but Camber/Rocker profiles are currently the most popular for their versatility."

Contact Information