SOURCE: Computerworld

Computerworld

April 11, 2011 11:27 ET

SNW Spring 2011 Reports Rise in Attendance, Increased Online/On-Site Dialogue as IT Community Gathers in Silicon Valley to Focus on "Driving Innovation"

Conference Highlights Include New Emerging Tech Program, Silicon Valley Data Center Tours, Social Media Buzz and Presentations by Apple Founder Steve Wozniak and IT Industry Leaders

FRAMINGHAM, MA--(Marketwire - Apr 11, 2011) - The IT community arrived in greater numbers and the online and on-site dialogue reached an all-time high, as Computerworld and the Storage Networking Industry Association (SNIA) wrapped up SNW Spring 2011, the premier conference on storage, infrastructure and the data center. Featuring new programs and activities, internationally-recognized speakers and enhanced media and social media presence -- all taking place in the heart of Silicon Valley -- SNW Spring 2011 attracted 15 percent more qualified attendees than last year's conference.

SNW Spring 2011 capitalized on the move to Silicon Valley by featuring innovative presenters like Apple founder Steve Wozniak and organized data center tours to local IT facilities. Wozniak and other industry experts -- including top executives from HP, Hitachi Data Systems, Dell and IBM -- focused their presentations on innovation, keeping with the conference's theme, "Driving Innovation Through the Information Infrastructure."

SNW Spring 2011 also featured a number of other firsts for the 11-year-old conference, including an Emerging Tech Program, which recognized technical innovation and entrepreneurial excellence; expo passes that allowed more of the IT community to experience SNW; and a Social Media Studio, dedicated to supporting podcasters, bloggers and producers of online video and Internet broadcasts.

An increased emphasis on social media, through the Social Media Studio, helped drive record Twitter, blog, podcast and online video activity. Podcaster InfoSmack and web video broadcaster SiliconAngle were among the online media reporting from SNW, joining a greater number of traditional media and analysts -- from throughout Silicon Valley, across the US and around the world.

"We had high expectations for SNW Spring 2011, and the IT community responded, not only with more attendees then we have seen in recent years, but also more contributions to the dialogue around 'Driving Innovation' at the conference and online," said John Amato, vice president & publisher, Computerworld. "This spring's conference clearly reinforced SNW's position as the premier conference for IT industry leaders focused on storage, infrastructure and the data center."

"SNW was a huge success this year as evidenced by the increase in the number of attendees, as well as the caliber of the keynote speakers, session presenters, case studies and sponsors," said SNIA Chairman Wayne M. Adams. "Their participation in the new SNW programs and first-ever activities here in Silicon Valley generated a dialogue and an energy that brought to life our focus on driving innovation."

SNW Spring 2011 featured more than 150 sessions and presentations by dozens of top IT management experts covering cloud computing, energy efficiency, backup and archiving, virtualization, data security, solid state and other increasingly critical technology topics. SNW attendees also participated in tutorials, Hands On Lab and SNIA certification workshops, as well as opportunities to network with peers and IT solution providers.

The conference concluded with a "Spirit of Silicon Valley" reception at The Tech Museum featuring a performance by The Ray Johnston Band, headed by former NBA player and cancer survivor Ray Johnston.

SNW is produced by Computerworld and co-owned by Computerworld and SNIA (The Storage Networking Industry Association).

To stay informed on the event and industry happenings, please follow SNW on Twitter (#SNWUSA).

For more information about SNW Spring 2011, including a complete agenda and copies of presentations, please visit www.snwusa.com.

About Computerworld
Computerworld is the leading source of technology news and information for IT influencers worldwide, providing peer perspective, IT leadership and business results. Computerworld's award-winning Web site (http://www.computerworld.com), bi-weekly publication, focused conference series and custom research forms the hub of the world's largest (40+ edition) global IT media network. In the past five years alone, Computerworld has won more than 100 awards, including Magazine of the Year by American Society of Business Publication Editors (ASBPE) awards in 2010, the 2009 Best Blog from the Neal awards, and 2006 Best Overall Web Publication from ASBPE. Computerworld leads the industry with an online audience of over 3.5 million unique, monthly visitors (comScore Media Metrix, August 2010). Computerworld is published by IDG Enterprise, a subsidiary of International Data Group (IDG), the world's leading media, events, and research company. Company information is available at www.idgenterprise.com.

About the SNIA
The Storage Networking Industry Association (SNIA) is a not-for-profit global organization, made up of some 400 member companies spanning virtually the entire storage industry. SNIA's mission is to lead the storage industry worldwide in developing and promoting standards, technologies, and educational services to empower organizations in the management of information. To this end, the SNIA is uniquely committed to delivering standards, education, and services that will propel open storage networking solutions into the broader market. For additional information, visit the SNIA Web site at www.snia.org.

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