SOURCE: Ross Computer Systems

Ross Computer Systems

July 12, 2011 15:00 ET

Snyder's-Lance Installs Ross 360 DSD Mobile for 1,100 Additional Direct Store Delivery Routes

Following the Merger of Two of the Nation's Largest Snack Food Manufacturers, Snyder's-Lance Chooses to Extend Ross Computer Systems' Mobile Route Accounting Solution to Lance's 1,100 Routes

NEW YORK, NY--(Marketwire - Jul 12, 2011) - Ross Computer Systems, a leading provider of direct store delivery (DSD) software solutions, announced that its longtime customer, Snyder's of Hanover, now Snyder's-Lance, is deploying its Ross 360° DSD mobile solution on approximately 1,100 Lance snack food routes that are part of the recent merger of Snyder's of Hanover and Lance Bakery. Snyder's of Hanover has been a Ross customer, utilizing the Ross route accounting mobile solution since 2006. Prior to the merger with Lance, Snyder's was running Ross' software on approximately 1,700 direct store delivery routes.

"Snyder's-Lance is rolling out the Ross route accounting mobile solution currently used by Snyder's, to all Lance routes," says Dave Thomas, Director, DSD Systems for Snyder's-Lance. Putting the Ross software on the Lance routes will put the combined companies' 2,800 routes on one mobile application. "Getting all the routes onto one system as quickly and easily as possible was key for us," says Thomas. "We added the Lance routes to the existing Ross solution because it made the most sense based on functionality, and because Ross has proven that they are prepared to work with us to meet our aggressive time schedule."

"The Snyder's-Lance merger was an exciting event," says Kevin Glander, Professional Services Manager at Ross. "We have always worked with the Snyder's team to meet any of their direct store delivery route accounting needs, and we look forward to continuing to work with the newly formed company for many years to come."

About Ross Computer Systems
Ross Computer Systems, a national provider of route accounting and direct store delivery software solutions, offers unmatched expertise to clients deploying DSD systems. Based on 40-plus years of industry experience, Ross Computer Systems has developed Ross 360° DSD, the most comprehensive DSD route accounting suite on the market, including solutions for Office Operations, Mobile, Manufacturing, Distributors and DSD Professional Services. Ross 360° DSD is deployed as a complete DSD software platform or as individual solutions and easily integrates to outside applications. For more information, visit

About Snyder's-Lance
Snyder's-Lance brings Snyder's of Hanover, a global leader in pretzels and a U.S. leader in specialty snacks, which traces its roots to 1909, together with Lance Bakery, a U.S. snack food leader in sandwich crackers, potato chips and cookies, founded in 1913. The combined company has a well-established portfolio of snack food brands that includes Snyder's of Hanover®, Lance®, Cape Cod®, Grande®, Tom's®, Jays®, O-Ke-Doke®, Stella D'oro®, Krunchers!®, Archway® and Naturals®, as well as Lance Private Brands, a leader in private label cookies and crackers. Products include pretzels, sandwich crackers, kettle chips, potato chips, cookies, tortilla chips and nuts. Products are distributed widely through grocery and mass-merchant stores, convenience stores, club stores, food service outlets and other channels. For more information, visit

Contact Information

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    Darren Weiss
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