Contact Information: Contact Information: Perrin McCormick Hart-Boillot, L.L.C. 781-893-0053 ext. 15 Email Contact
Soapstone Networks Chooses Hart-Boillot for Branding and Design Work
Includes Identity, Collateral and Booth Design Work
| Source: Hart-Boillot
WALTHAM, MA -- (MARKET WIRE) -- May 3, 2007 -- Today Hart-Boillot announced that Soapstone
Networks has retained the agency to develop strategic creative services
work. Soapstone Networks' software products are used by carriers to control
networks and accelerate services development. The company was launched as
the services platform division of core router vendor Avici Systems, located
in Billerica, Mass.
"We selected Hart-Boillot as our agency partner for our launch because of
the agency's familiarity with network and application/OSS markets," said
Esmeralda Swartz, VP, Marketing and Business Development, Soapstone
Networks. "Our technology bridges IT-centric domains of
next-generation-networks and network-centric domains of transport and
access to enable carriers to bring orderly, predictable, business-driven
behavior to networks, regardless of vendor or technology. We needed an
agency that could translate our ground-breaking technical story into
compelling visual messages."
"Working with Soapstone fits well with the agency's sweet spot -- taking a
complex B2B technology story and translating it into a strong visual
identity," said Kevin Hart, Vice President and Creative Director at
Hart-Boillot. "Soapstone solves problems that have long plagued carriers
trying to make the most of IP technology. In building the company's
identity and materials we are merging the sense of rapid technological
breakthrough with the calm feeling that comes from extraordinary competence
and functionality."
About Hart-Boillot, L.L.C.
Hart-Boillot was founded in 1999 as a business-to-business advertising,
public relations and graphic design agency. Hart-Boillot's clients include
AmeriVault, EMC, GetConnected, NanoHorizons, the Messaging Industry
Association, Vicor Corporation, Milton CAT, Harvard University, and others.
To learn more about Hart-Boillot, please visit our Web site at
www.tellitwell.com, or call us at 781-893-0053.