SOURCE: Hart-Boillot

May 03, 2007 14:42 ET

Soapstone Networks Chooses Hart-Boillot for Branding and Design Work

Includes Identity, Collateral and Booth Design Work

WALTHAM, MA -- (MARKET WIRE) -- May 3, 2007 -- Today Hart-Boillot announced that Soapstone Networks has retained the agency to develop strategic creative services work. Soapstone Networks' software products are used by carriers to control networks and accelerate services development. The company was launched as the services platform division of core router vendor Avici Systems, located in Billerica, Mass.

"We selected Hart-Boillot as our agency partner for our launch because of the agency's familiarity with network and application/OSS markets," said Esmeralda Swartz, VP, Marketing and Business Development, Soapstone Networks. "Our technology bridges IT-centric domains of next-generation-networks and network-centric domains of transport and access to enable carriers to bring orderly, predictable, business-driven behavior to networks, regardless of vendor or technology. We needed an agency that could translate our ground-breaking technical story into compelling visual messages."

"Working with Soapstone fits well with the agency's sweet spot -- taking a complex B2B technology story and translating it into a strong visual identity," said Kevin Hart, Vice President and Creative Director at Hart-Boillot. "Soapstone solves problems that have long plagued carriers trying to make the most of IP technology. In building the company's identity and materials we are merging the sense of rapid technological breakthrough with the calm feeling that comes from extraordinary competence and functionality."

About Hart-Boillot, L.L.C.

Hart-Boillot was founded in 1999 as a business-to-business advertising, public relations and graphic design agency. Hart-Boillot's clients include AmeriVault, EMC, GetConnected, NanoHorizons, the Messaging Industry Association, Vicor Corporation, Milton CAT, Harvard University, and others. To learn more about Hart-Boillot, please visit our Web site at, or call us at 781-893-0053.

Contact Information

  • Contact Information:
    Perrin McCormick
    Hart-Boillot, L.L.C.
    781-893-0053 ext. 15
    Email Contact