Sober October

Sober October

September 16, 2014 06:00 ET

Sober October Kicks Off Month-Long Sobriety Challenge in Support of Canadian Cancer Society

TORONTO, ONTARIO--(Marketwired - Sept. 16, 2014) - Join Canadians this October and pledge your sobriety with Sober October.

It's a healthy lifestyle choice that benefits you and a good cause - 100 per cent of the pledges you get from staying alcohol-free for October will go to the Canadian Cancer Society.

"The event starts in October, but already we're getting people involved," says Aaron Gillespie, co-founder of Sober October Canada. "Participants can visit www.soberoctober.ca to create their own unique donation pages, network with other users or even donate $20 for a 'Hall Pass' to get a night off from sobriety."

Sober October is pretty simple. Take a break from drinking for one month just before the holiday party season begins in November and December. It's the only charity that asks you NOT to do something to do something, you know? And since it's a challenge, Sober October encourages friends and family to be sober together.

"It's a concept built on friendly competition and healthy living," said event volunteer Gus Klemos. "We have seen the overwhelming support for events like this overseas, and we are proud to be a part of it as it arrives for the first time in Canada."

ABOUT:

Sober October is a charity event that encourages participants to go alcohol free for the duration of the month. Started this past April in Canada and the US participants raise funds and awareness for cancer prevention and screening research and education programs through donations set up via personalized pages on www.soberoctober.ca.

Canadian Cancer Society: Through our generous donors and gold-standard peer-review process, the Canadian Cancer Society funds the best cancer research in Canada. Our funded researchers work in universities, hospitals and research centres across the country and are mapping new ways to change cancer forever. For more information, visit cancer.ca or call our toll-free, bilingual Cancer Information Service at 1-888-939-3333 (TTY 1-866-786-3934).

Contact Information

  • Sober October
    Gus Klemos
    Volunteer Press Contact, Sober October
    +1 (416) 456-3068
    gus@soberoctober.org

    Canadian Cancer Society, Ontario Division
    Meaghen Frame
    Senior Coordinator, Corporate and Community Partnerships
    (416) 323-7130
    MFrame@ONTARIO.CANCER.CA