Sober Steering Sensors, LLC

Sober Steering Sensors, LLC

April 12, 2011 13:00 ET

Sober Steering Appoints Dr. Anthony R. Melman to Its Board of Directors

WATERLOO, ONTARIO--(Marketwire - April 12, 2011) - Sober Steering Sensors, LLC ("Sober Steering") is pleased to announce the appointment of Dr. Anthony R. Melman to its Board of Directors.

Dr. Tony Melman is Chairman & CEO of Nevele Partners Inc., a provider of strategic and financial services. He brings over 30 years of experience to Sober Steering's board in the field of corporate finance. Prior to founding Nevele Partners, Inc., Dr. Melman was a founding partner and vice president of Onex Corporation, and senior vice president of the Canadian Imperial Bank of Commerce with worldwide responsibility for merchant banking, project financing, acquisitions and other specialized financing activities. In addition to his Sober Steering board responsibilities, Tony holds several philanthropic board positions including Chairman of the Baycrest Centre for Geriatric Care, one of the world premier academic health sciences centres focused on aging. He has also served on the boards of other leading companies including Celestica Inc., Skychefs Inc., and the University of Toronto Asset Management Corporation. Tony has also become an investor in the Company.

"We are honored to welcome Dr. Melman to the Sober Steering Board," says Dennis Bellehumeur, Founder and CEO of Sober Steering. "Tony's extensive leadership experience in corporate finance, merchant banking, and Nevele Partner's specific focus on growth strategies and business transformation for small to mid-sized business will have tremendous, positive impact on our organization."

ABOUT SOBER STEERING

Sober Steering is developing a steering-wheel based interlock system to prevent drunk driving. Through the natural interaction between a driver's hands and the steering wheel, Sober Steering's unique transdermal sensor technology analyzes the pre-sweat vapors exuded from the skin to determine driver impairment. The Sober Steering solution is invisible to passengers and requires no change in driver behaviour, eliminating the social stigma traditionally associated with existing technologies. Ultimately, Sober Steering believes that its unobtrusive, inexpensive alcohol interlock will become a standard safety feature as common as seatbelts and airbags in all vehicles.

For further information on Sober Steering, please visit the company website at www.sobersteering.com.

Contact Information

  • Sober Steering Sensors, LLC
    Catherine Carroll
    CFO and EVP, Business Development
    519.342.4352