MADD Canada

MADD Canada

September 25, 2013 13:30 ET

Sobeys Carries MADD Virgin Drinks as Alcohol-Free Beverage Option for Customers

OAKVILLE, ONTARIO--(Marketwired - Sept. 25, 2013) - Party hosts looking for an alcohol-free beverage option for their guests need look no further than their local Sobeys for a wide selection of MADD Virgin Drinks.

The MADD Virgin Drinks line includes: alcohol-free red and white wines; brut, an alcohol-free champagne; and Margaritas and Mojitos, alcohol-free cocktails. The products provide a delicious and convenient alternative to serve designated drivers and other guests who prefer not to drink alcoholic beverages. MADD Virgin Drinks are manufactured and distributed by Hill Street Marketing.

"MADD Canada and Hill Street Marketing are pleased to continue our important partnership with Sobeys to make these products available to their customers," said MADD Canada Chief Executive Officer Andrew Murie. "With Thanksgiving coming up, and the holiday season not too long after that, Sobeys is providing a valuable option for customers who wish to have non-alcoholic beverage options on hand for their guests."

Sobeys customers can take pride in knowing that while they are providing their families, friends and guests with a quality alcohol-free beverage option, they are also supporting MADD Canada and its mission to stop impaired driving and support victims of this violent crime. Ten per cent of net sales are contributed to MADD Canada to support its programs and services in Chapters across the country.

"Sobeys is proud to carry the MADD Virgin Drinks product line," said Allan Foget, owner of the Sobeys store in Orleans. "This product line enhances our commitment to customer choice, convenience and satisfaction, while also supporting the good work of MADD Canada in its efforts to end impaired driving."

To highlight Sobeys support, Hill Street Marketing and MADD Canada will host a special product tasting and customer appreciation event at the Sobeys store in Orleans on Thursday. Media and the public are welcome to attend.

Date: Thursday, September 26, 2013
Time: 3 p.m. - 4 p.m.
Location: Sobeys - Orleans Location, 5150 Innes Rd., Orleans, Ontario, K4A 0G4
Guests: Allan Foget, Owner, Sobeys Orleans Store
Andrew Murie, MADD Canada Chief Executive Officer
Glenn Broadley and Brian Bolshin, Hill Street Marketing (makers of MADD Virgin Drinks)
Activities: Customers will have the opportunity to try MADD Virgin Brut and see Sobeys present a ceremonial cheque representing donated sales from MADD Virgin Drinks products.

For more information about MADD Virgin Drinks, including retailers which carry the products and online ordering information, please visit

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. For more information, visit

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