April 28, 2011 10:00 ET

Sobeys Deal From Sells Out in Record Time

TORONTO, ONTARIO--(Marketwire - April 28, 2011) - In the first test of the power of daily deals from a national grocery chain, Sobeys has launched a promotion with promoting its Sobeys Urban Fresh brand in Toronto.

The online promotion was a tremendous success and was so popular that it sold out by noon. 1,000 lucky Torontonians paid only $20 to get $40 worth of groceries at the Sobeys Urban Fresh Front Street location.

"We are excited to feature Sobeys Urban Fresh on," said George Kokolakis, President of "This deal offers great value to our subscribers, and is a great way for Sobeys to drive new customers to their store."

The Sobeys deal also broke a record at as the fastest selling deal in the company's history. "We had sold out by noon. No other deal has sold out that quickly before. Sobeys is a great brand and this is a testament to the power of their brand," said Kokolakis.

While offers great deals to its subscribers, it also takes pride in providing a great service to its merchants. There has been a lot of controversy recently over daily deal sites selling too many vouchers and potentially harming the business running the deal. "We capped the Sobeys deal at 1,000 vouchers because that made sense for Sobeys. They want to promote their Front Street location, and with this deal they are guaranteed to get 1,000 people shopping at that store. That makes sense. Selling 10,000 vouchers for one store would not make sense and would be irresponsible," said Kokolakis. is part of a growing revolution in online shopping. Through the power of collective-buying, offers consumers deep savings at local venues. sends consumers daily e-mails with deals available for purchase for a limited time, and sometimes in limited quantities.

While has been focusing exclusively on food deals since its launch, it has plans to expand on its current product offering. "Our slogan is Wine, Dine, and Unwind," says Kokolakis. "Up until now we have been offering deals exclusively focusing on the Wine and Dine aspects of that slogan. We will soon be featuring deals that will allow people to Unwind as well." is currently offering daily deals in Toronto, Vancouver, Edmonton and Calgary, and plans to expand aggressively across Canada. For more information about please visit

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