Sobeys Ontario

Sobeys Ontario

April 01, 2011 10:00 ET

Sobeys Launches New Charitable Program for Club Sobeys

MISSISSAUGA, ONTARIO--(Marketwire - April 1, 2011) - Sobeys is proud to launch a new Club Sobeys point redemption program that gives customers the ability to make a difference in their communities by donating their Club Sobeys points to local charitable organizations. 

Starting today, Club Sobeys members in Ontario can now donate their points to the following food-related and community-focused charities:

Boys and Girls Clubs of Canada

Daily Bread Food Bank

Ontario Association of Food Banks 

• Second Harvest

• Toonies for Tummies (The Grocery Foundation) 

• The Food Bank of Waterloo Region

These charities will be able to redeem their points for food purchases or Sobeys gift cards, both of which will help them continue their fundraising and philanthropic initiatives.

"Sobeys is very proud to support charitable causes across Ontario and we're excited to offer our Club Sobeys members an innovative way to contribute to charities that are truly meaningful to them," says David Jeffs, President Operations, Sobeys Ontario. "We are partnering with Ontario charities, which many of our stores currently support, to inspire customers to support their endeavours and further raise awareness for their causes."

To help get these charities started in their Club Sobeys points collection, Sobeys has donated 500,000 points to each participating charity.

Customers can donate their Club Sobeys points to the designated charities by visiting or calling the Club Sobeys Customer Service Centre at 1-877-7SOBEYS. 

About Club Sobeys

Club Sobeys is a unique customer reward program that offers members points for every dollar they spend in-store*. The program is free to join, and Club Sobeys points can be redeemed for instant savings on in-store grocery purchases, for gifts and merchandise from our online rewards catalogue or to support local charities. Consumers also have the option to convert their points to Aeroplan Miles®**

Shoppers wishing to sign up for Club Sobeys may do so at any Sobeys location in Ontario and Western Canada or online at www.clubsobeys.comClub Sobeys points can be redeemed at all Sobeys locations in Ontario and Western Canada as well as Thrifty Foods stores in British Columbia.

About Sobeys Inc.

Sobeys Inc. is a leading national grocery retailer and food distributor headquartered in Stellarton, Nova Scotia. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,300 stores in all 10 provinces under retail banners that include Sobeys, IGA, Foodland, FreshCo, Price Chopper and Thrifty Foods, as well as Lawtons Drug Stores. Sobeys Inc. is committed to providing the most worthwhile experience for its customers, employees, franchisees, suppliers and shareholders. More information on Sobeys Inc. can be found at

* Points are not issued on purchases of the following goods or services: gift cards, prepaid cards, Canada Post products, Western Union products or services, tobacco products, alcohol, lottery, bus passes, deposits and any other goods or services specified by Sobeys from time to time or as excluded by law. Points may be awarded for prescription drug purchases and pharmacy services as permitted by law and in accordance with any third party policies or insurance requirements. Sobeys reserves the right to add or delete items eligible for Points at any time.

Charities are exempt from converting Club Sobeys points to Aeroplan® Miles. All points must be redeemed for dollars off in-store purchases or Sobeys gift cards.

®** Aeroplan is a registered trademark of Aeroplan Canada Inc.

Contact Information

  • Media contact:
    Sobeys Ontario
    Tracy Chisholm
    Director, Communications and Corporate Affairs