SOURCE: Lifecrowd


September 14, 2011 03:01 ET

Social Activities Marketplace Lifecrowd Launches at DEMO Fall 2011

SANTA CLARA, CA--(Marketwire - Sep 14, 2011) - Lifecrowd wants you to try new activities led by experts and meet new people. The company announced the official launch of the social activities discovery site at the DEMO Fall 2011 Conference in Santa Clara, CA.

"What better way to discover a new activity, like wine pairing or kiteboarding, than doing it with others?" said Lifecrowd CEO Bong Koh. "We're excited to bring together online audiences in a unique offline setting to try new activities led by local experts. Lifecrowd establishes an online environment that enhances the way people socialize and enlighten offline."

Lifecrowd is a social marketplace connecting those eager to discover, share and participate in new activities with others who want to do the same. The platform enables users to pursue and experience new interests by making the quest a simple process, eliminating search and scheduling barriers, and introducing activities through content presentation.

"Lifecrowd is poised to disrupt the hugely inefficient, fragmented activities market by connecting users who want to discover activities led by experts," said Matt Marshall, executive producer of DEMO. "I'm delighted to help introduce them to market and look forward to watching them create a new internet platform."

Lifecrowd will initially focus on delivering recreational activities such as musically-charged beachside yoga, photography excursions shooting local architecture, culinary sessions creating original sushi rolls, and poker gatherings showcasing tips and tricks of the pros.

Members of the Lifecrowd community can browse expert-led activities, view photos, read user reviews, invite friends, and reserve and purchase spots. Lifecrowd will make its debut featuring activities offered by local experts in Los Angeles with plans to expand to several other markets in coming months. Users can visit beginning today to register on the site and signup for activities.

About Lifecrowd
Lifecrowd is a marketplace for social activities connecting people, interests and culture. Lifecrowd inspires its online community to experience offline activities by integrating individual social graphs, user reviews, expert and activity listings, and transaction capabilities. Lifecrowd currently includes a network of local regions within Southern California. The company is based in Santa Monica and its team, investors and advisors have helped build pioneering web companies including Zynga, Zocdoc, MySpace, Videoegg, Blackboard, Aggregate Knowledge, Lowermybills, and Yahoo.

About DEMO
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit

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