SOURCE: Word of Mouth Marketing Association

Word of Mouth Marketing Association

May 09, 2011 05:00 ET

Social Business Conference in Chicago Begins Today, Draws Top Brand Marketers

Word of Mouth Marketing Association School of WOM in Chicago May 9-11

CHICAGO, IL--(Marketwire - May 9, 2011) - Today, more than 250 brand and social marketing professionals will head to Chicago for the Word of Mouth Marketing Association (WOMMA) School of WOM 2011 conference at the Swissotel, May 9-11. School of WOM offers three days of educational and networking events meant to help social marketers solve business issues related to word of mouth (WOM) marketing, mobile marketing, regulated industries, ethics, and measurement.

Brian Solis, Principal at Altimeter Group, will open the conference with a Keynote session about his newest book, Engage.

"Businesses are flocking to Facebook, Twitter and other social networks without answering one critical question: what do my customers want?" said Solis of his session. "Asking and answering this question will set the foundation for an effective social presence."

New this year at School of WOM is a series of collaborative, peer-to-peer Workshops, where attendees will learn hands-on approaches to solving key business challenges.

During the first of three workshops detailing the art of WOM measurement, Neil Beam, Senior Manager of Channel Strategy at AT&T and Vice-Chair of WOMMA's Research and Measurement Council, will reveal the impact of two WOM projects on revenue and cost deflection.

"AT&T will highlight pieces of its ongoing effort to shift from campaign-focused WOM programs to sustainable models that directly attribute to financial impact," Beam said.

Jon Thomas, Director of Communications at Story Worldwide, will lead a Workshop about developing a brand story that compellingly communicates with the brand's intended audience.

"Not only will we discuss the power of storytelling in today's marketing landscape, but we'll walk through specific exercises that will help brands better understand themselves, their customers, and what they want their brand story to be," Thomas said. "They'll leave the workshop with a better understanding of what goes into unearthing a brand story, and how it plays into their marketing strategy."

View the full School of WOM agenda here:

School of WOM Announcements
WOMMA member LiveWorld, a leading social media boutique, today announced the launch of LiveWorld Curator, a platform that enables brands and agencies to aggregate and curate Twitter (and soon other social networks) with a human touch. Features of LiveWorld Curator include easy configuration, customizable widgets, Human Moderation combined with Advanced Moderation Tools, Insight tagging, and API (coming June 2011). For more information, visit:

WOMMA member company RewardStream, a marketing technology company, continues to increase its focus on socially engaging relationship marketing programs. Today they announced support for Social Logins and the tracking and rewarding of social activities such as Facebook Likes, Shares, and Posts and Twitter Posts. RewardStream has also expanded program reward options to include Social Badges and Sweepstakes and Instant Win, providing behavior-appropriate rewards for non-purchase actions via real-time integration with the ePrize promotion platform. Finally, RewardStream clients are now able to create and manage their own surveys with leading web-based survey provider SurveyMonkey. Download the press release:

Founded in 2004, WOMMA ( is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry.

Contact Information