SOURCE: Social Candy

Social Candy

February 08, 2012 10:00 ET

Social Candy Launches Couponing to Expand New Comprehensive Social Engagement Platform on Facebook

Couponing Is the Newest Addition to Sweet Shoppe's Social Engagement Platform

HEALDSBURG, CA--(Marketwire - Feb 8, 2012) - Social Candy, Inc., the leading provider of easy-to-use and affordable SaaS-based Facebook marketing tools, today announced the latest high-value addition to its Sweet Shoppe Social Engagement Platform -- Couponing. The addition expands the company's proven ability to create low-cost, easy to administer, engaging Facebook marketing campaigns for retailers, hospitality and food service providers, among others. Social Candy's white-labeled and customizable design enables seamless and powerful Facebook marketing campaigns that drive traffic into stores, expand social media marketing and engage customers on company Facebook pages.

"Couponing is a terrific new expansion for our Social Engagement Platform. It fulfills a large customer requirement for monetizing Facebook campaigns, driving customers to retail locations and tracking the performance of specific promotions," said Darin Kotalik, Social Candy CEO. "Our customers have had great success utilizing our easy-to-use tools to improve their social media campaigns, generate leads and recognize never-before-seen returns on their social media marketing campaigns."

The Sweet Shoppe Couponing Facebook promotion provides companies with the ability to drive walk-in traffic, collect customer information and engage customers on Facebook with a 100% white-labeled custom application. The complete set of rich features allows companies to affordably interact with customers on Facebook. Couponing capabilities include:

  • Fan-Gated Promotion: Only people who LIKE your Fan Page can access coupon offers.
  • Ease of Use: Manage and deploy a coupon offer in 15 minutes or less.
  • Inventory Controls: Define how many coupons will be offered by using a countdown ticker.
  • Dynamic coupon controls: Set the expiration date, upload your branding, define terms and conditions as well as the start and end date of your promotion.
  • Social Sharing: Allows participants to share your offer on their News Feed or invite friends to participate.
  • Lead Generation: Require configurable contact information to grow your email newsletter lists, generate hot leads and convert them to customers.
  • Custom Coupon Configuration: Easily create and select from a number of predesigned coupons.

Social Candy's Couponing App has been successful in driving foot traffic into our stores and building awareness for our new stores," expressed Gigi Butler, Gigi's Cupcake's founder and CEO. "With our automated daily menu, daily specials and downloadable coupons, our stores have experienced as many as 83 downloaded coupons, 150 newsletter sign ups, and 244 new LIKES in the first couple of weeks. It demonstrates the demand for our cupcakes and the power of using Facebook to monetize inexpensive marketing campaigns."

Sweet Shoppe
Sweet Shoppe allows customers to create interactive Facebook-based branding promotions to increase LIKES, capture leads and improve fan engagement. The platform delivers feature-rich promotional applications (Sweeps, Contests, Giveaways, Collagé and Couponing) that include fan-gating Facebook pages, easy-to-use back-end management tools and viral Facebook commenting and sharing functionality. Companies seeking a high quality, cost-effective Facebook marketing solution can purchase one or multiple social engagement apps that can easily be customized, modified and reused for a nominal monthly hosting, service and support fee.

Comprehensive Sweet Shoppe set-up pricing starts at just $2,499 (plus $299/month subscription) for a 100% white-labeled, fan-gated promotion. Completely reusable, initial promotions can be reskinned to launch additional campaigns for no additional charge. Social Candy also provides complex customized Facebook marketing campaigns on a per-project basis.

About Social Candy, Inc.
Social Candy is dedicated to providing affordable, flexible and easy-to-use tools for businesses to improve their marketing campaigns on Facebook. The cost-effective and intuitive campaigns remove the financial and technical barriers for businesses to promote their brand, products and services. Social Candy's flexible architecture gives businesses the ability to quickly and easily create and manage Facebook Fan Pages as well as run custom promotions like sweepstakes, contests and couponing to improve awareness, grow fans and generate leads. For more information or to try for free visit or or call 888-525-3653.

Contact Information

  • Media Contact
    Peter Evers
    Natron Communications for Social Candy
    (415) 888-3314
    Email Contact