SOURCE: Optaros, Inc.

Optaros, Inc.

August 22, 2011 07:02 ET

Social Commerce Agility: Optaros Presents Webinar Featuring Brian K. Walker

Leading eCommerce Industry Analyst and Strategist to Discuss Benefits of Agile Commerce for Brands and Retailers

BOSTON, MA--(Marketwire - Aug 22, 2011) - Optaros, a global eCommerce solution provider, is hosting a free webinar, "Social Commerce Agility: It's All About the Platform," on Tuesday, August 23 at 12:30 p.m. EDT.

Featured presenters include: Brian K. Walker, vice president and principal analyst at Forrester Research, Inc., and Kent Zimmerman, senior director of eCommerce solutions at Optaros.

The new model of social commerce requires a platform that is built with agility in mind. Businesses need to stop viewing multichannel commerce as a series of channel-centric silos and instead serve today's connected consumers consistently across a rapidly evolving set of customer touch points.

Webinar attendees will learn why the commerce platform plays a central role in realizing the full potential of innovative commerce, and how to effectively implement agile commerce within their organizations. Walker will also take questions from the audience, giving attendees access to one of the industry's leading thinkers on commerce technology.

Registration for "Social Commerce Agility: It's All About the Platform" is available on the Optaros website.

About Optaros
Optaros ( helps leading brands drive measurable revenue by bringing innovative social commerce initiatives to market quickly. The Optaros global, proven solution is comprised of a flexible and open technology platform, business enablement services, creative design capabilities and next-generation retail expertise.

By implementing agile commerce strategies that combine content, commerce and community, Optaros' clients -- including Macy's, Rue La La, Joss & Main, and McKesson -- have achieved dramatic business results by embracing changing buyer behaviors in an increasingly mobile and social world.

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