Me to We

Me to We
Indigo Books & Music Inc.

Indigo Books & Music Inc.

September 16, 2013 10:00 ET

Social Enterprise Me to We Partners With Indigo to Show Consumers the Impact of Their Purchase

Me to We launches Track Your Impact greeting cards exclusively at Indigo

TORONTO, ONTARIO--(Marketwired - Sept. 16, 2013) - Innovative social enterprise, Me to We, is unveiling a new line of socially conscious greeting cards available exclusively at Indigo Books & Music Inc. The card collection is part of Me to We's Track Your Impact initiative, whereby each card makes a positive impact on the world by giving a gift, such as clean water, seeds for farming or school supplies, to communities and families in need overseas.The selection is available, now, exclusively at Indigo and Chapters locations in the GTA (Greater Toronto Area), and rolling out across Canada throughout the rest of themonth.

"We're thrilled to launch Me to We Cards with one of Canada's most recognized gifting destinations,"says Craig Kielburger, co-founder of Me to We and Free The Children. "It was important for us to partner with a retailer that shares our passion for social change but also to partner with a retailer that is as excited as we are about the vibrant designs, positive messages and the real impact behind Me to We Cards."

Each Me to We Card benefits international charity and educational partner, Free The Children. Every card comes with a unique eight-digit code that recipients enter online at to see where their gift is being delivered in the world. There are six featured gifts, ranging from planting a tree, to giving a family access to clean water, medicine or seeds for farming, to providing a meal or school supplies for a child. All gifts support Free The Children's holistic and sustainable international development model, Adopt a Village.

Me to We Cards' messages and colour schemes boast a bright, positive sentiment that appeal to both the young and young at heart. Consumers can choose cards painted with pop-culture graphics like cupcakes and boom boxes, or youthful fonts outlined in chalk or vibrant colour streams.Collections range from styled themes such as the impact-inspiring World Changer, to the playful Chalkboard theme, to a Quotes collection with one quote penned by Craig Kielburger himself.

A total of 52 different cards packaged within 10 collections have been designed for Indigo at launch. From the envelope to the card inside, each are made on 100 percent recycled paper and are FSC-certified. Me to We Cards are available now, exclusively at Indigo and Chapters locations in the GTA (Greater Toronto Area), and rolling out across Canada throughout the rest of the month, hitting 78 locations Canada-wide. Each card will retail for $4.95 each. Leading Canadian social stationary wholesaler, Paper E. Clips, is the distributor.

In true fashion of the gifting sentiment behind Indigo, Me to We Artisans' ABC Education Rafiki Friend Chain and Water Rafiki Friend Chain, also part of the Track Your Impact program, will be available for purchase. Each Rafiki Friend Chain is handmade by Maasai mamas in Kenya. Proceeds from each $10.00 ABC Education Rafiki Friend Chain equips a child overseas with school supplies for one year. Proceeds from each $10.00 Water Rafiki Friend Chain provide one person access to clean water for one year. Proceeds also benefit the Artisan Mamas who make the chains in Kenya, empowering them, their families and their communities. Found alongside Me to We Cards, the pairing makes a perfect gift-set that gives back twice. Me to We Cards and Me to We Artisans are also available online at

About Me to We

Me to We is an innovative social enterprise that provides people with better choices for a better world including, socially conscious and environmentally friendly clothes and accessories, life-changing international volunteer trips, leadership training programs and materials, an inspirational speakers' bureau, and books that address issues of positive social change. In addition, half of Me to We's net profit is donated to Free The Children, while the other half is reinvested to grow the enterprise and its social mission. Visit for more information.

About Indigo Books & Music Inc.

With books always at our heart and soul at Indigo we are about telling stories and creating experiences.
Indigo is Canada's largest purveyor of ideas and inspiration to enrich your life, with books, specialty toys,
gifts and lifestyle enhancing products that affordably offer intrinsic quality, beauty and timeless design. As
the largest book and specialty retailer in Canada, Indigo operates in all provinces under different banners
including Indigo Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, The World's Biggest
Bookstore, and Coles and online at

Indigo Books & Music Inc. founded the Indigo Love of Reading Foundation in 2004 to address the
underfunding of public schools, their libraries and the resulting literacy crisis. Every year the Indigo Love
of Reading Foundation commits $1.5 million to high-needs elementary schools so they can rebuild their
libraries with the purchase of new books and education resources. The annual Adopt a School program
brings Canadian communities together to raise additional funds putting thousands more books into the
hands of children at hundreds more elementary schools annually. To date the Indigo Love of Reading
Foundation has committed more than $13.5 million to more than 150 schools nationally.

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