SOURCE: Mass Relevance

Mass Relevance

November 21, 2013 04:00 ET

Social Experience Platform Mass Relevance Launches in the UK

Official Twitter and Facebook Partner Mass Relevance to Bring Media and Marketing Solutions to the UK

LONDON, UNITED KINGDOM--(Marketwired - Nov 21, 2013) -  Mass Relevance (, the US-based technology leader in enabling social experiences, has officially launched in the UK today. The company helps brands, media and agencies build innovative social experiences into their marketing and advertising campaigns.

Mass Relevance was the first company to be selected as a Twitter Certified Partner in 2011 and has since secured partnerships with Facebook, Instagram, Google+, YouTube, GetGlue and Klout which offer the company unparalleled access to social content. The company works with major brands in the US including NBC, MTV, GE, Pepsi, Microsoft and others, and is now widely available to media, brands and agencies in the UK to help them take advantage of the growth of social media and social TV in the market. Mass Relevance has already named the Brit Awards, Manchester City Football Club, ITV and Channel 4 as clients. 

According to a 2013 Ofcom study, 46% of smartphone users say they use their smartphones as second screens while watching television every day. In June of this year, the Office of National Statistics declared that the number of Britons going online has doubled since 2006 and almost half of the 33 million current Internet users use social networks on a daily basis. People in the UK are second most prolific social network users in Europe- beaten only by the Netherlands -- all of which demonstrates the growing opportunity in the UK for marketers to make relevant, customized and timely connections with fans, viewers and customers.

"We are delighted to officially launch Mass Relevance in the UK, as we see great opportunity for our platform to help sports organizations, entertainment providers, media companies, retailers, brands and many others better connect with savvy UK consumers," said Sam Decker, CEO and co-founder of Mass Relevance. "Our growing London-based team is already working with UK clients to maximize their digital marketing budgets, particularly as they put more resources towards social TV, social content, and other evolving marketing strategies."

Mass Relevance, whose software operates by pulling in social media content, filtering it for relevance and redisplaying it in engaging ways, has already seen success in the UK. Earlier this year the company partnered with MTV UK to launch the Summer Hottest Superstar campaign, which featured across MTV UK's online and offline channels. The campaign was designed to give audiences a chance to become involved in selecting their favorite summer musical act, and was MTV UK's most successful social media campaign to date. It generated 166 million Tweets and increased MTV UK's audience by 22 percent. Dan Patton, Vice President of Digital Media, MTV UK, said of the campaign: "The Summer Hottest Superstar was one of our most innovative and original campaigns. By making our viewers feel part of the action, we were able to significantly boost our audience engagement and attract worldwide attention." For more on MTV UK's social campaign, view the case study at

About Mass Relevance

Mass Relevance helps brands, media and agencies get more from their social media efforts by building social experiences into their marketing strategy. More than 300 major brands, sports teams, publishers and broadcasters trust the Mass Relevance SaaS platform to create real-time consumer engagement by aggregating, filtering, and re-displaying content from any social network to any digital property. In the past two and a half years, Mass Relevance has delivered more than 35 billion pieces of social content to multiple digital surfaces for world-class brands such as Pepsi, Campbell's, GE, Target, Walgreens and Microsoft. Mass Relevance has also supported iconic events like the Super Bowl and Academy Awards, launches such as The Avengers and Madonna MDNA, and television phenomenons American Idol, X-Factor, 80 Plates and The Voice.