Social Fashion Website Chicisimo Announces Launch and Funding

NEW YORK, NY--(Marketwire - Jul 11, 2012) -  Chicisimo, the social website and worldwide community for fashionistas and fashion brands, today announced its official launch. Chicisimo also announced that it has raised $800,000 in angel funding, led by Alice.com investor VitaminaK.

Chicismo.com is a fast-growing website where fashionistas around the world come together to share fashion ideas and connect with their favorite clothing brands. Chicisimo ("super chic") fashionistas upload photos of their stylish outfits, provide positive feedback to other users, and earn virtual awards known as "flowers." 

Chicisimo provides a unique channel for fashion brands to connect with their top influencers. Partner brands design their own branded Chicisimo "Top Fashionista" flowers that are awarded to the highest-scoring user wearing that brand's clothing. Chicisimo also provides rankings of the brands that users wear most often, providing a unique glimpse into the multi-billion-dollar fashion industry. For the first time, companies have the ability to see which brands and items their customers are actually wearing (and not just buying).

With their angel funding, the Chicisimo team plans to accelerate user adoption and disrupt the crowded online fashion community space. "Chicisimo attracts fashionistas around the world who are eager to share their personal style while collecting new fashion inspirations," said Gabriel Aldamiz-echevarría, co-founder of Chicisimo. "Much more than just another fashion website, Chicisimo is unique because it attracts a high-caliber community of fashion-forward women who daily post hundreds of artistic photos worthy of inclusion in any fashion magazine."

Chicisimo is also launching two new features to the website:

1. Clipping looks into sets - Chicisimo uniquely enables users to clip individual "Looks" into a "Set" (e.g., color blocking or neon accessories) in order to identify emerging fashion trends. Rather than browsing individual outfits, Chicisimo fashionistas can quickly find and comment on entire trends.

2. "New Idea to Wear, Each Day" - Drawing from user-generated "sets," Chicisimo will identify a new trend each day to highlight on the website, making it even easier for users to stay on top of the latest fashion trends and discover new inspirations.

To sign up for a free Chicisimo account and browse fashion and style ideas, please visit chicisimo.com

About Chicisimo
Chicisimo ("super chic") is the social website and worldwide community where fashionistas and fashion brands come together to share their personal style, inspire one another, and discover new styles, brands, and products. Chicisimo fashionistas upload photos of their favorite outfits, provide and receive positive feedback from the community, and earn virtual "flower" awards, while interacting with their favorite fashion brands. chicisimo.com