SOURCE: WildTangent

WildTangent

May 18, 2011 09:00 ET

Social Game Gun Bros Launches on WildTangent Games

Early Indicators Show per Player Spend on Virtual Goods Is More Than Double the Industry Norm

REDMOND, WA--(Marketwire - May 18, 2011) - WildTangent today announced that it released its first social game, Gun Bros from Glu Mobile, in the WildTangent Games App and online games service. WildTangent's mission is to be a games service supporting all game types for every member of the household. Early results show Gun Bros is currently seeing as much as three times the average spend per paying user on in-game items vs. the average spend on other sites.

"These early results with the social game in the WildTangent games service demonstrate that our highly curated service and engaged gaming audience can generate a stronger monetization rate for developers," said Sean Vanderdasson, senior vice president at WildTangent.

Currently, players use WildCoins, WildTangent's digital currency, to purchase virtual goods. Soon, they'll also have the option to receive free items in the game with the implementation of BrandBoost, WildTangent's rapidly growing, proprietary in-game advertising platform.

Vanderdasson continued, "WildTangent strives to offer all key game formats to players and is on track to add many more social games to our service this spring and summer. There is no doubt that we will be a valuable, complementary distribution source for social game developers. With our active audience, WildCoins, BrandBoost, as well as our integrated marketing, developers can earn incremental revenue and increase monetization per user by placing their game(s) in our service."

"Gun Bros is seeing more quality, paying users than ever through WildTangent," said Aaron St. John, CEO of HitPoint. "WildTangent's ability to target an audience is invaluable for growth in the increasingly saturated social arena." HitPoint will be following up the release of Gun Bros on WildTangent with three additional social titles as well as a companion social app to WildTangent's newly released hit download title, Fate: The Cursed King.

Gun Bros currently has nearly 700,000 monthly active users on Facebook alone. Developed by HitPoint Inc. in partnership with Glu Mobile, it is a port of Glu's hit action game starring Percy and Francis Gun, special agents of the "Freakishly Rugged Advanced Genetics Galactic Enforcement Division" (aka F.R.A.G.G.E.D.). Players focus on shooting waves of enemies, unlocking new items for purchase in the armory store and gathering an arsenal of weapons.

About WildTangent
WildTangent operates a cross-platform games service that allows consumers around the world to access downloadable, online and social games through one convenient Games App. Fueled by our digital currency, WildCoins, and a proprietary ad platform, BrandBoost, the service delivers the most cost efficient way to play games. Consumers can rent games, purchase them or play for free courtesy of brand advertisers.

WildTangent Media also powers advertising for a growing portfolio of 3rd party online and social game developers enabling brands to reach more than 175 million monthly players worldwide with engagement based advertising through our BrandBoost network. BrandBoost has been adopted by premium publishers like Digital Chocolate, Crowdstar, Playdom, Sony Online Entertainment and DreamWorks and is utilized by major global brand advertisers like Unilever, P&G, Microsoft, Kraft and others.

About HitPoint Studios Inc.
HitPoint Inc. (www.hitpointstudios.com) specializes in the development of social games, online brand games, and download casual games. Its titles -- including Gun Bros on Facebook, Marooned II, Build-a-lot: The Elizabethan Era, UNO®, and the Fate game series with WildTangent -- have received tens of millions of plays since the company's inception in 2008. HitPoint Studios skillfully executes every aspect of game development for publishers including GameHouse, Real Arcade, BigFish Games and WildTangent. Located in Hatfield, MA, HitPoint Studios is largely comprised of graduates from the 5 college area and a senior team from studios such as Cyberlore, BlueFang, and Monolith. For more information about HitPoint Inc., please email hit@hitpointstudios.com.