November 20, 2012 09:00 ET

Social Gifting Wednesday Provisions Black Friday Shoppers

Sephora, Levi's Among Top Retailers Using Wrapp to Give Shoppers Over $200 in Sponsored Digital Gift Cards Before 2012 Holiday Shopping Season Officially Starts

SAN FRANCISCO, CA--(Marketwire - Nov 20, 2012) -   Wrapp, the social gifting app that lets you celebrate your friends and family with digital gift cards, today announced the first ever Social Gifting Wednesday on November 21 -- the Wednesday before Black Friday when consumers across America traditionally begin their holiday shopping.

On Social Gifting Wednesday many Wrapp retail partners including Sephora, Levi's, Warby Parker, Rent the Runway,, Gemvara,, and others, will be providing sponsored gift cards each worth $10 or more, adding up to well over $200 in value that Wrapp users can give to friends and family -- no purchase necessary.

Unlike ecommerce sites that ship presents to peoples' homes, Wrapp is the fun and easy way to give, receive and redeem sponsored and paid gift cards using mobile devices or the Web, and makes group gifting a snap.

"Most consumers are expected to take a conservative approach with their gift-giving budgets this year, making head starts with sponsored gift cards for shopping all the more important," said Hjalmar Winbladh, Wrapp's CEO.

The average holiday shopper is forecast to spend about $750 on gifts, décor, greeting cards and more, up slightly from the $741 they spent in 2011, according to the holiday consumer spending survey conducted by BIGinsight last month for the National Retail Federation (NRF).

"People will use Wrapp now to give sponsored gift cards to their friends and family before they go shopping, and then use Wrapp again to buy and send the gift cards they'll give as holiday presents," said Winbladh.

When it comes to 2012 holiday wish lists, the usual culprits are on top this year: clothing, books, DVDs, video games, and electronics, says the NRF. But just like the last five years running, gift cards stand head and shoulders above all the others.

The NRF's survey found six in 10 (59.8%) of those polled want to receive gift cards this year, up from 57.7 percent last year and the most in the survey's history.

"Be good to your friends and family and give them a jump on their holiday shopping with lots of sponsored gift cards from top retailers," said Winbladh. "Don't wait. Download Wrapp today. That way you can start using Wrapp right away and you'll be ready for Social Gifting Wednesday on November 21."

About Wrapp
Wrapp is the social gifting service for celebrating friends with sponsored and paid gift cards from top brands. Wrapp allows friends to contribute to the gift cards for group gifting, and makes them fun and easy to give, receive and redeem using mobile devices and the web. Founded in 2011, Wrapp is based in Stockholm and San Francisco. Celebrate friends every day at

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