April 04, 2012 09:00 ET

Social Intelligence Company NetBase Uncovers the Top Brands That Men and Women Want

Further Analysis from In Depth Social Media Study to Be Revealed

MOUNTAIN VIEW, CA--(Marketwire - Apr 4, 2012) - NetBase, the Enterprise Social Intelligence (ESI) Platform company, today announced further analysis from its What Women Want study, which debuted on Mashable during SXSW last month. NetBase analyzed a year's worth of more than 27 billion online conversations to discover the top 10 things that men and women say they want. Despite popular belief -- diamond rings, money and sex didn't make the cut. So what did make the top three for the sexes? Ice cream, cars and pizza, but in different order! Over the next seven months, NetBase will be drilling into each of the top ten wants of men and women to uncover the ten most talked about brands online and reflecting results in the Brand Passion Index report which will be presented in a webinar series and on the NetBase blog.

Late last month, NetBase revealed the top ten brands of ice cream, the number one thing women say they want. The Index found that Dairy Queen generated the highest volume of buzz for both women and men, generating 41% and 42% respectively, discussing its gluten-free menu items, low prices and reliable customer service. Breyer's was men's most loved ice cream brand, while Blue Bell was most loved by women.

This week's installment of the What Women Want Series focuses on the number one item on men's list: cars. Once again, men and women shared the same buzz winner, with Ford generating about 26 percent of the overall conversations for both genders. Women like the reliable customer service that they experience with Ford and men like the engine roar and sound system. As for most loved brands, women said Chevy and men said Mercedes.

Women on Ford:

Ford has some of the best customer service

Let me just say that Ford customer service is far more superior to that of Honda.

oh and The Ford Autoworld on Broadway has GREAT customer service would really tell anyone to go there for service!!

Men on Ford:

The radio in my truck is Bose yet the Ford had a better sound system.

I love the sound of a decent ford 4L when the exhaust is done rite.

I love the sound of a Ford V-8 engine, it's so sweet and powerful, I wish I had more money lol.

Chevy generated the highest passion levels for women, with the highest Net Sentiment of 73 and a Passion Intensity of 62. Verbatim surfaced from social media revealed that women love the funny and engaging marketing campaigns run by the car brand.

I love the #Chevy commercial where the sons find their dad's old car.

love the new Chevy commercial where the guy is sleep driving his new car.

best commercial so far is chevy and twinkies survive the apocalypse.

Men expressed the highest passion for Mercedes, with a Passion Intensity of 59 and a Net Sentiment of 62. Online verbatim showed that male consumers love the high-tech gadgets and features in Mercedes models.

Sweet wheels have arrived #mercedes thank you! Been sat in my car on the drive playing with the it

I love how easy Mercedes makes it to program stuff in the car!!

If you like a beautiful car that moves fast and has incredible features, then you'll love the Mercedes-Benz E350 Cabriolet.

Each month, the Brand Passion Index analyzes consumer passion for brands in various categories and publishes the results on the NetBase blog.

About NetBase
NetBase, the C2B Company, delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable marketing, public relations, market research, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include Coca-Cola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG. For more information, visit, @NetBase, on Facebook page, LinkedIn, or YouTube.

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