January 20, 2010 08:08 ET

Social Marketing Automation Leader Announces Partnership With The Pedowitz Group to Extend B2B Marketing Support Services

Partnership Combines Power of World's Most Sought-After Marketing Automation Solution With Leading Demand Generation Services Company

SAN MATEO, CA--(Marketwire - January 20, 2010) - Incorporated®, the leading on-demand provider of B2B marketing automation, sales lead management, and email marketing solutions for sales and marketing professionals, today announced a partnership with The Pedowitz Group, which provides demand generation services for business to business (B2B) marketers. The partnership adds Genius Enterprise, the marketing automation solution built to help marketers prove the effect of marketing on sales, to the comprehensive demand generation options provided by The Pedowitz Group.

"The Pedowitz Group is perfectly aligned with the mission and provides top flight services designed for marketers who want to deliver sales," said Ali Fenn, vice president of sales and business development at "The partnership will benefit our joint customers who are looking for solutions and practices that help teams deliver and quantify their results and influence on the top line."

With, The Pedowitz Group offers comprehensive lead management services, including lead nurturing and lead scoring that produce real and measurable results for Sales. Genius provides on-demand email marketing and marketing automation solutions that let both marketing and sales professionals identify and connect with their best prospects online in real-time, without IT involvement. Using Genius customers have seen the following benefits:

-- Doubled their pipeline in just one quarter

-- Tripled their email marketing success rate

-- Quadrupled their previous sales results with half the staff

" is a great strategic partner for us," said Jeff Pedowitz, president and CEO of The Pedowitz Group. "Their sought-after marketing automation solution has taken the B2B Marketing world by storm because it demonstrates marketing's role in creating revenue. Genius solutions have always had an eye towards revenue and ROI; our goal is to get them there faster."

NetProspex used The Pedowitz Group to design a Genius Enterprise solution that could recapture the "95%" of the opportunities that they estimated was being left on the table. "The Pedowitz Group was hands-on and very knowledgeable. They taught us how to effectively segment, score and nurture our 750K database to get the most out of our Genius Enterprise Marketing Automation solution," said Mark J. Feldman, Chief Operating Officer of NetProspex. "With Genius Enterprise and Pedowitz consulting, we are eliminating 'lead leakage' from the demand generation process to deliver more sales ready leads to reps and grow our revenue."

About The Pedowitz Group

The Pedowitz Group is the world's largest and most experienced demand generation agency. We enable companies to create and execute simple to sophisticated demand generation strategies and tactics that get results. Our strategies are based on the concepts of the customer buy cycle, the creation of digital relationships through multiple touches and multiple channels. The Pedowitz Group offers a range of services, from marketing automation selection to best practices in Lead Science. These include everything from lead scoring and nurturing programs to large projects, including full outsourcing of all demand generation needs. For more information visit:

About® is the leading provider of sales lead management and demand generation solutions that enable both marketing and sales users to quickly identify and connect with their best prospects, without IT. is a Sales 2.0 leader with over 500 corporate customers who use Genius solutions to automate email marketing and lead nurturing campaigns that deliver the most qualified leads directly to their frontline sales reps, so they can immediately follow-up on their best opportunities. is a privately held company funded by Accel Partners, Deep Fork Capital, Emergence Capital, Mohr Davidow Ventures and Walden International, with headquarters in San Mateo, CA. For more information, visit or email

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