SOURCE: Awareness, Inc.

Awareness, Inc.

September 08, 2011 10:58 ET

Social Marketing Hub Announces Social Reach of Over 200 Million

Social Media Management Tool From Awareness, Inc. Reaches Milestone in Social Profiles

BURLINGTON, MA--(Marketwire - Sep 8, 2011) - Awareness, Inc., provider of on-demand social marketing management software (SMMS), announces a social reach milestone of over 200 million social profiles.

Awareness, Inc., creators of the Social Marketing Hub, a SaaS tool that allows businesses to publish, manage, and measure across social media channels, said the 200 million social profiles represent the social reach of all active channels of their clients. Social reach is defined by Awareness, Inc. as the total number of subscribers across all applicable channels -- Facebook fans, Twitter followers, YouTube and Flickr subscribers, etc. -- for all of their customers.

With each individual of this large audience able to interact with Awareness, Inc. clients, the Social Marketing Hub continues to make management and reporting of this engagement easy for clients by centralizing all activities and offering a straightforward reporting process that allows individual clients to drill down on their cross-channel reach by channel, page or even individual comment.

This large and continuously growing measurement also points to increased opportunities for clients to engage with new or potential fans. Awareness, Inc. also reports that 1 out of every 2 responses measured between clients and their constituents were with new visitors or fans. Both of these growth areas indicate the Hub's ability to create meaningful interactions between client companies and their networks.

"This large reach further supports the fact that our social marketing tools are not only allowing our clients to create more and more valuable connections with their audience, but also that they make that process effortless," comments Mike Lewis, Vice President of Marketing and Sales at Awareness, Inc. "Our clients are seeing expansive growth in their social media programs, and the success of these programs is directly related to use of the Awareness platform to monitor, measure and improve campaign processes, something we are very proud to support."

The Social Marketing Hub enables the posting of content to a wide array of major social media platforms, including Wordpress, Twitter, Facebook, Flickr, YouTube, Slideshare and foursquare. The platform allows clients to measure comments and engagement with users across all platforms, gather public information about their users and centralize this body of data within the Social Marketing Hub, where it can be further analyzed and applied to social marketing programs.

Interested in learning more or seeing the Hub in action?
Information and Demos

Connect with Awareness

About Awareness
Awareness is the leading provider of enterprise-class, on-demand social marketing management software (SMMS) for marketers to publish and manage social content, engage with their audience and measure the effectiveness their social media activities across multiple social media channels. The Awareness Social Marketing Hub is built upon Awareness' expertise with some of the world's leading brands and marketing agencies including MLB, Sony Pictures, Comcast, Likeable Media, Associated Press, Cox Communications, Mindjumpers and American Cancer Society.

Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.

About The Awareness Social Marketing Hub
The Awareness Social Marketing Hub is built to address the challenges marketers face managing multiple social channels. The Social Marketing Hub is the first enterprise-class application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization.

Contact Information

  • Media Contact

    Mike Lewis
    Phone: 781-270-2400
    Twitter: @bostonmike and @awarenessinc


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