SOURCE: Compass Labs

Compass Labs

November 09, 2010 09:00 ET

Social Media Advertising Expert Dilip Venkatachari Invited to Speak at Under the Radar

SAN JOSE, CA--(Marketwire - November 9, 2010) - Compass Labs, a social marketing optimization company, today announced that CEO and co-founder Dilip Venkatachari will present on behalf of the company at Under the Radar on November 12 in Mountain View, CA. Venkatachari will introduce Compass Labs to the Under the Radar audience during the "Advertising and Marketing" session at 11:30 AM and will address how the company's real-time precision targeting technology is changing the advertising and marketing landscape.

The social networking phenomenon of the last decade has led millions of people to consult social media sites such as Facebook and Twitter before making everyday purchasing decisions. Compass Labs enables brands, advertisers and e-commerce merchants to reach the users most interested in their products and services, and at the precise moment they are considering a purchase. Through its sophisticated, patent-pending intent extraction technology, Compass Labs derives meaning from social content and relationships with a high level of accuracy to deliver relevant and timely social information for users.

During the session, Venkatachari will present Compass Labs' solution, describe how advertisers can best leverage it to maximize customer engagement and sales, and discuss business strategy with a panel of industry experts including Marc Ruxin, Executive Vice President and Chief Innovation Officer at Universal McCann, Rob Currie, Vice President of Emerging Technology at Research In Motion, Sol Lipman, Senior Director and mobile evangelist at AOL, and Vishal Agarwal, Director of Technology at Sapient.

"We are very excited to have the opportunity to present Compass Labs to the Under the Radar audience," said Venkatachari. "I am honored to join this group of industry experts to discuss the emerging needs of advertisers and marketers and the role of solutions like ours in helping advertisers reach and successfully engage social audiences."

About Compass Labs:
Compass Labs is the leading social advertising and marketing optimization company, enabling advertisers to reach and effectively engage social media users. Compass Labs' mission is to bring relevant and timely advertisements to users based on their expressed interests and intent. Compass Labs' real-time precision targeting enables brands and marketers to effectively harness the power of social media to precisely target potential buyers at the exact moment they are contemplating a purchase. The first social precision marketing technology of its kind, Compass Labs officially launched at the inaugural TechCrunch Disrupt Startup Battlefield on May 25, 2010. Compass Labs was founded in 2009 and is headquartered in San Jose, CA. For more information, please visit

Contact Information

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