Calgary Social Media Breakfast

Calgary Social Media Breakfast

June 15, 2012 17:42 ET

Social Media Breakfast Calgary #30, 8:30 am - 10:30am, Friday, June 22, 2012, Kingsland Farmers' Market

CALGARY, ALBERTA--(Marketwire - June 15, 2012) - The Calgary Social Media Breakfast (SMBYYC) is pleased to announce Jaime Stein as this month's guest speaker.

The topic for the June SMBYYC is:

Building a community of brand advocates without blowing your budget

Drawing on his experience as head of social media for a professional sports league and now for a major financial institution, Jaime Stein will lead you through a series of cases that demonstrate why it takes more than just money and technology to build a community of brand ambassadors. From how a simple aggregator of social content - the Online Water Cooler - became a fan favourite feature to learning how ING DIRECT used a select group of Clients to shape its unique THRiVE chequing account, Jaime will show you how simple forms of engagement can lead to the creation of loyal communities. Following the session, he will answer your questions in an interactive Q&A.

To experience a live ING DIRECT community building event, take part in the 3 Things For Calgary event on Thursday, June 21stat the ING DIRECT Calgary Cafe. Inspired by '3 Things for Calgary', ING DIRECT is welcoming social media buffs and community engagers to its first ever Meet and Tweet event in Calgary. Meet the President & CEO of ING DIRECT Canada, Peter Aceto (@CEO_INGDIRECT), who is affectingly known as 'The Social CEO'. He will be joined by several influential community leaders at this event.

Jaime Stein will then answer your questions in an interactive Q&A.

Seating is limited. Please RSVP at

About the Event

When: Friday, June 22, 8:30 a.m. - 10:30 a.m. *presentation will begin at 9:05 am

Where: Kingsland Farmers' Market

7711 Macleod Trail S, Calgary, AB T2H 0M1, Canada (Google Map)

Registration: To register, visit (

Cost: There is no fee to attend a Social Media Breakfast.

Parking: There is a parking lot and street parking. Presentation will begin shortly after 9.

About the Guest Speaker:

Jaime Stein is a social media marketing strategist with an entrepreneurial spirit. He has a passion for people and building relationships both online and offline. Jaime currently leads the social media strategy and team for ING DIRECT, Canada's leading direct bank. Prior to joining ING DIRECT in 2012, Jaime launched the Canadian Football League's involvement in social media and established its fan-friendly strategy that has created unique engagement opportunities for fans through multiple social channels.

You can find out more about Jaime Stein at:


Please Support Our Generous Sponsors

Venue and Breakfast Sponsor - Kingsland Farmers' Market

Trond Frantzen Director of Business Development

Phone: 403.255.3276


Video Sponsors - Hangar Cat Films

Sebastian Salazer


for his continued support of SMBYYC

Marketing Sponsors

Marketwire and Matrix Video Communications for their continued support of SMBYYC.

We Need Sponsors

For about $350, your organization can get some fantastic exposure at the events and online. It is an inexpensive way to get quality back links to your website.


The SMBYYC houses an open environment to share today's best and worst examples of social media, as practiced by individuals, industries and organizations in Calgary and around the world. Guest speakers share their experience and expertise of social media use, followed by an opportunity to network with a community of like-minded individuals.

Follow @SMBYYC

Please follow @SMBYYC and the SMBYYC Twitter list. This will allow you to connect with all Calgary Social Media Breakfast followers.

Interested in Sponsoring or Presenting - please reach out SMBYYC committee:

Donna McTaggart: @donnamct, @CalgFolkClub

Mike Spear: @mikesgene

Kevin Hayes: @kevinhayesca

Catherine Saykaly-Stevens: @CalgaryNetworks, @CalgarySingles

Sebastian Salazer: @hangarcat

Heather Isley: @HeatherIlsley

Des Nwaerondu: @AdvisorDes

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