Calgary Social Media Breakfast

Calgary Social Media Breakfast

April 15, 2013 12:41 ET

Social Media Breakfast Calgary #39, 8:30 am - 10:30am, Friday, April 19th, 2013, Boys and Girls Club of Calgary

CALGARY, ALBERTA--(Marketwired - April 15, 2013) - The Calgary Social Media Breakfast (SMBYYC) is pleased to announce Jackie McAtee and Aaron Kroontje as the April SMBYYC speakers:

How to set yourself up for social media success when putting on events, leveraging limited internal resources to create a convincing presence and the challenges of gaining social media traction with a B2B model along with tackling trolls, teams, tone, content, brand, analytics, notifications and why showing up is more than half the battle.

This is the story of one of Calgary's oldest institutions as it shakes off the rust and finds its legs.

Too often we hear about sexy, fun and young organizations rocking the social media sphere. Well, Jackie McAtee, director of member experience and Aaron Kroontje, digital specialist, are just good regular folk like you who happen to work at the Calgary Chamber which does not have a history of being sexy, fun or young.

This 120+ year old not-for-profit, member based business institution started a complete reinvention two years ago anchored by a re-branding process undertaken by Jackie. Since then Jackie and her team have fought to gain a renewed relevance in the business community and leverage social media.

They don't have all the answers but they do have plenty of learnings they will happily share as a result of their efforts to become a Canadian leader in an industry not known for social media prowess and within the business-to-business (B2B) domain.

Post discussion, Jackie and Aaron will answer audience questions in an interactive Q&A.

Seating is limited. Please RSVP at

About the Event

When: Friday, April 19, 8:30 a.m. - 10:30 a.m. *presentation will begin at 9:00 am

Where: Boys and Girls Club of Calgary

BGCC Head Office - Renfrew & Hangar

731 13 Avenue NE, Calgary, T2E 1C8

Registration: To register, visit (

Cost: There is no fee to attend a Social Media Breakfast.

Parking: FREE parking on streets surrounding office.

About the Guest Speakers:

Jackie McAtee

Jackie McAtee heads up the Calgary Chamber's member experience team, overseeing member services, marketing communications and events. With a background in luxury hotels, she is bringing a total focus on the guest experience through every touch point to theChamber. She holds a Bachelor of Hotel Management and a MBA in Marketing. Having worked in the United Arab Emirates, New Zealand, the UK and Australia, she looks at the world from a global perspective.

Jackie McAtee

403 750 0437


Aaron Kroontje

Aaron Kroontje is responsible for social media, email marketing, analytics and the evolution of, and online integration of theChamber's CRM among other things. He has a Bachelor of Science, Computer Science and Bachelor of Commerce in Marketing. Prior to the Chamber he has done work in business intelligence for and knowledge management for Critical Mass. Aside from the day job his time is split between marathon training, entrepreneurial pursuits and board President of Progressive Alternatives Society of Calgary.

Aaron Kroontje

403 750 0406


Please Support Our Generous Sponsors

Venue Sponsor - Boys and Girls Club of Calgary

Brigette Jobin

Communications Coordinator



Breakfast Sponsor - Elevated HR

Michelle Berg

President & CEO



Video Sponsor - Calgary Video Creator

Travis Cross



Event Sponsors

Special thanks go to Marketwire and Matrix Video Communications for their continued support of SMBYYC.

We Invite You To Become A SMBYYC Sponsor

For about $350, your organization can get some fantastic exposure at the events and online. It is an inexpensive way to get quality back links to your website.


The SMBYYC houses an open environment to share today's best and worst examples of social media, as practiced by individuals, industries and organizations in Calgary and around the world. Guest speakers share their experience and expertise of social media use, followed by an opportunity to network with a community of like-minded individuals.

Follow @SMBYYC

Please follow @SMBYYC and the SMBYYC Twitter list. This will allow you to connect with all Calgary Social Media Breakfast followers.

Committee Members:

Donna McTaggart: @donnamct @CalgFolkClub

Mike Spear: @mikesgene

Kevin Hayes: @kevinhayesca

Catherine Saykaly-Stevens: @CalgaryNetworks @CalgarySingles

Heather Ilsley: @HeatherIlsley

Des Nwaerondu: @AdvisorDes

Crystal DeCnodder: @Pistol_Crystal

Kaela Caron: @Kaela_Jo

To add your name to mailing list:

Email your email address to:

(You will receive email with a link to the #SMBYYC Press Release to sign up)

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