Calgary Social Media Breakfast

Calgary Social Media Breakfast

September 16, 2013 17:36 ET

Social Media Breakfast Calgary #44, 8:30 am - 10:30am, Friday, September 20, 2013, The Fairmont Palliser

CALGARY, ALBERTA--(Marketwired - Sept. 16, 2013) - The Calgary Social Media Breakfast (SMBYYC) is pleased to announce the September Topic:

Social Technologies and the Energy Space

Social technologies are undeniably impacting the energy sector. However, in the long term, this may have less to do with the new tools the oil and gas industry is using to "get the message out," so to speak, and more to do with the deep structural and societal changes brought about by a data/social/mobile world. Some thought leaders imagine with considerable clarity how these changes could forever alter the value proposition and business model for energy companies.

What will happen when social technology and the energy sector experience a full-on collision at the level of policy, infrastructure and innovation? And after the dust settles, what new companies -- and new leaders -- will emerge in the energy space?

Speakers from @energyconvo, @PetroFeed, @Van_Horne and @GetVerdigo will gather Friday morning to discuss the intersection of social tech and energy and what it means for the future, including a 10-minute screening of never-before-seen footage from the Energyconvo documentary.

Post discussion, the panel will answer audience questions in an interactive Q&A.

Seating is limited. Please RSVP at

About the Event

When: Friday, September 20, 8:30 a.m. - 10:30 a.m. **presentation will begin at 9:00 am

Where: Fairmont Palliser

133 9th Ave SW Google Map to the Fairmont Palliser

Lobby Level, Crystal Ballroom

Registration: To register, visit ( )

Cost: There is no fee to attend a Social Media Breakfast.

Parking: Access to parkade off of 9th Ave. S.W. and 10th Ave. S.W.

$7/hour up to maximum $25 until 6 p.m. No in- and- out privileges.

There is also street parking.

About the Guest Speakers:

Justin Robinson

Justin is the founder of Energyconvo, a project committed to transforming the energy space through an unexpected conversation about our global energy future. Justin has interviewed numerous energy and sustainability thought leaders for the Energyconvo documentary, targeted for release in January 2014. #SMBYYC will screen a never-before-seen 10 minute trailer for the film at the breakfast on September 20th. Justin is also the Communications Manager at Osum Oil Sands Corp.



Ashley Dunfield

Ashley Dunfield is the founder and CEO of PetroFeed. PetroFeed recently raised millions to build a modern digital network that collects, connects and opens access to the world's petroleum and natural gas resources and the people who commercialize them. Although Ashley was mentored from a young age to take over his father's oil company this is now his third and largest technology startup. Ashley also sits on the board of Startup Calgary.



Mark Wolfe

Mark has been using and studying New Media since 1984, when he capitulated and bought a Mac Plus and WORD 1.0 in order to write a masters thesis. Becoming one of the first desktop publishers in Alberta, he was later recruited by Shell Canada to create and manage a networked publishing system behind the company's launch of a world-first corporate newspaper he also helped edit. A second master's degree in the phenomenology of virtual reality netted him a Governor General Award nomination in 1994, and in 2004 he earned a PhD in Knowledge Management and complex systems. He is currently an adjunct professor in the Master of Communication Technology program at the University of Alberta, and is director of the Center for Information & Communication in The Van Horne Institute.

Mark Wolfe, PhD

Director, Centre for Information & Communication

Van Horne Institute

Kevin Gangel

Kevin is an angel investor and entrepreneur, co-founder of a cultural transformation consulting firm and active investor in several green economy start-ups. This has included promotion and co-delivery of Canada's first-ever social entrepreneur bootcamp. Currently, he is preparing to deploy his own social enterprise. Verdigo is a pre-revenue social media "real world games" platform; a behaviour change engine aimed at socially-based environmental transformation.



Please Support Our Generous Sponsor…

Breakfast Sponsor: WMS Communications

WMS Communications Inc. offers a boutique agency client service with many demonstrated successes. Our boutique service offers you something more useful than size:

  • Personal attention: seasoned professionals working with you directly and daily
  • Efficiency: streamlined communication and enhanced productivity. Direct lines of communication and responsibility
  • Focus: on your particular market sectors and services
  • Accountability: our job is to deliver you measurable results

Today's communications landscape has changed. Has your strategy? You need a communications partner who:

  • Understands more than traditional media
  • Understands online channels
  • Cares about your business

We're that partner.


Venue Sponsor: The Fairmont Palliser

The Fairmont Palliser has been the luxury Calgary hotel of choice for corporate business travelers, executive meetings and landmark events. With the extraordinary expansion of our Fairmont Gold, there is yet another reason to bring your business to The Fairmont Palliser.

SMBYYC #44 will be held in the Fairmont Palliser's Crystal Ballroom.

The Fairmont Palliser is generously donated the PSAV equipment and is covering the breakfast costs of the servers, gratuities and food labour.

Jacqueline Tyler, communications manager

Instagram: FairmontPalliser




"The Fairmont Palliser is pleased to present #SMBYYC in support of Ronald McDonald House Southern Alberta on Friday, Sept. 20. The hotel will launch its brand-wide Community Connections Week with numerous activities to support its local community where donations will be widely accepted at the door of the event where 100 per cent of funds raised will go towards RMHSAB (Fairmont House PALs, Rock the House Run Team) to be a home away from home for sick kids and their families. We look forward to the opportunity to host a social media event with a discussion and debate on an industry (energy) so prevalent to our city. With Fairmont Hotels & Resorts, it's important to foster a culture and environment to give where we live." ~Jacqueline Tyler

Special THANKS to our ongoing event sponsors for their continued support of Social Media Breakfast…

Communications Sponsor: Marketwired

(403) 266-2443


Equipment Sponsor: Matrix Video Communications

(403) 640-4490


Video Sponsor: Calgary Video Creator

Travis Cross -

(403) 796-9200


We Invite You To Become A SMBYYC Sponsor

For about $350, your organization can get some fantastic exposure at the events and online. It is an inexpensive way to get quality back links to your website.


The SMBYYC houses an open environment to share today's best and worst examples of social media, as practiced by individuals, industries and organizations in Calgary and around the world. Guest speakers share their experience and expertise of social media use, followed by an opportunity to network with a community of like-minded individuals.

Follow @SMBYYC

Please follow @SMBYYC and the SMBYYC Twitter list. This will allow you to connect with all Calgary Social Media Breakfast followers.

Committee Members:

Donna McTaggart: @donnamct

Mike Spear: @mikesgene

Catherine Saykaly-Stevens: @CatherineNetWeb

Des Nwaerondu: @AdvisorDes

Crystal DeCnodder: @Pistol_Crystal

Kaela Caron: @Kaela_Jo

To add your name to mailing list:

Email your email address to:

(You will receive email with a link to the #SMBYYC Press Release to sign up)

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