Calgary Social Media Breakfast

Calgary Social Media Breakfast

November 15, 2013 15:03 ET

Social Media Breakfast Calgary #46, 8:30 am - 10:30am, Friday, November 22, 2013, Melrose Café & Bar

CALGARY, ALBERTA--(Marketwired - Nov. 15, 2013) - The Calgary Social Media Breakfast (SMBYYC) is pleased to announce the November Topic:

Crowdfunding for Businesses

With over 500 platforms that are geared towards different flavours of crowdfunding, how does a business owner decide which one to use? And even more important, how does a business owner create a compelling campaign that excites and ignites their community to take action? Chett Matchett, Innovation Consultant at ATB Financial, will give an overview of different rewards based crowdfunding platforms, and share some key ingredients to creating a successful campaign that has helped businesses raise an alternative form of funding, while building and engaging their community through digital marketing strategies.

Post discussion, Chett will answer audience questions in an interactive Q&A.

Seating is limited. Please RSVP at

About the Event

When: Friday, November 22, 8:30 a.m. - 10:30 a.m. *presentation will begin at 9:05 am

Where: Melrose Café & Bar

730 - 17th Avenue S.W. (

Registration: To register -

Cost: There is no fee to attend a Social Media Breakfast.

Parking: There is a paid parking lot in the back and street parking. The presentation will begin at 9:05 am to give everyone a chance to plug the appropriate street meters.

About the Guest Speakers:

Chett Matchett

Chett is a part of a small, dynamic team tasked with creating and implementing multi-line and transformational innovation initiatives and projects across ATB Financial. Under the guidance of the Managing Director - Innovation, Chett manages innovation projects from insight and idea generation activity through to testing and proposition delivery.

One of the projects that Chett manages closely is, Alberta BoostR, which is a rewards based crowdfunding platform for small to medium sized businesses in Alberta. Business come to the platform, create a story around a business ask, and then offer rewards to their community in exchange for funding.

She has a deep understanding of the underlying strategies as to "why" businesses do and should use social media as a component of their overall marketing strategy, and has experience in implementing these strategies through community organizations, advertising agencies, startups, small businesses, and large enterprises.


Please Support Our Generous Sponsor…

Venue Sponsor: Melrose Café & Bar

Throughout the past 20 years Melrose has become so much more than a restaurant and bar; it's a social experience! It's a place to bring your friends and family for brunch or to sit out on our beautiful four tier patio. It's a place to enjoy a date night with our ever evolving menu or celebrate a birthday, stagette or girls night out! We've got Dj's spinning every Saturday, wing nights, UFC events, holiday events & of course all your sports needs.

As part of constant innovation and creating social experiences Melrose has opened its doors to the wonderful world of social media. By utilizing tools such as Facebook, Twitter, YouTube and Foursquare we've been able to connect with our customers in a way that few businesses do. These tools have enabled us to create a sense of community, and have opened up the floor for customers to ask questions, promote, get free product, vent or even make suggestions.


Breakfast Sponsor: Ad Rodeo

Ad Rodeo is the celebration of creative excellence in Calgary. Each year, the Ad Rodeo Association provides creative professionals the opportunity to meet, talk, learn, mentor and celebrate what they do through several events that culminate in the Anvil Awards. The Anvil Award represents the special talent and effort it takes to be recognized by your peers for creating the very best.

As a not-for-profit society Ad Rodeo is administered by a volunteer Board of Directors and is devoted entirely to the development and support of industry members and young curatives. Partnerships with local and national sponsors allow us to promote mentorship and education through scholarships, and facilitate internships at Calgary agencies.

While providing a benchmark for excellence, it is also the vehicle in Calgary to raise funds for the National Advertising Benevolent Society. With every successful event we are able to contribute funds to this vital organization that assists industry members through a variety of programs.

Jonathan Cheng (

Ashley Templeton (


Photography Sponsor: Neil Zeller Photography

Neil Zeller Photography will be on site at SMByyc photographing your professional headshot.

Neil will provide a free download of the images on his website. Follow along at Neil's Twitter @Neil_Zee, and tweet your excitement to finally get a pro headshot done!


Special THANKS to our ongoing event sponsors for their continued support of Social Media Breakfast…

Communications Sponsor: Marketwired

(403) 266-2443


Equipment Sponsor: Matrix Video Communications

(403) 640-4490


Video Sponsor: Calgary Video Creator

Travis Cross -

(403) 796-9200


We Invite You To Become A SMBYYC Sponsor

For about $350, your organization can get some fantastic exposure at the events and online. It is an inexpensive way to get quality back links to your website.


The SMBYYC houses an open environment to share today's best and worst examples of social media, as practiced by individuals, industries and organizations in Calgary and around the world. Guest speakers share their experience and expertise of social media use, followed by an opportunity to network with a community of like-minded individuals.

Follow @SMBYYC

Please follow @SMBYYC and the SMBYYC Twitter list. This will allow you to connect with all Calgary Social Media Breakfast followers.

Committee Members:

Donna McTaggart: @donnamct

Mike Spear: @mikesgene

Catherine Saykaly-Stevens: @CatherineNetWeb

Crystal DeCnodder: @Pistol_Crystal

Kaela Caron: @Kaela_Jo

Laura Istead: @DiscoverGreen2

Melanie Gowans: @melgowans

Terry Lo: @calgarydreamer

Gwyn Auger: @magicassistant

To add your name to mailing list:

Email your email address to:

(You will receive email with a link to the #SMBYYC Press Release to sign up)

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