Calgary Social Media Breakfast

Calgary Social Media Breakfast

May 20, 2010 16:33 ET

Social Media Breakfast Calgary #6: Calgary Social Media Communities Brought Together for a Morning of Networking, Breakfast and Discussion of Social Media

CALGARY, ALBERTA--(Marketwire - May 20, 2010) - The popular Social Media Breakfast, Calgary (SMBYYC) continues to connect the online community with this month's breakfast being held on Friday, May 28 at 8:30 a.m. in the Jayman Homes Theatre.

This month's two guest speakers are Amanda 'Chett' Matchett, social media account manager at Podium Participant Funds and Trevor Turnbull, co-founder of Sport Fan Connect. Matchett will present her thoughts on the aging question, "does social media work?". Turnbull will discuss the impact social media is having on the sports industry as it relates to teams, athletes, fans and sponsors by highlighting case study examples from his own consulting experiences.

Come early and plan to stay after the presentation to meet others and share new ideas of understanding and using social media. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, and online social networkers are all welcome to attend.

Where: Jayman Homes Theatre

When: 8:30-10:30 a.m., Friday, May 28, 2010

Registration and Cost: To register, visit

In lieu of a cost to attend, food donations are graciously accepted on behalf of the Calgary Food Bank.

About the Guest Speakers

Amanda Matchett

Amanda 'Chett' Matchett grew up in Hay River, Northwest Territories and received her Bachelor of Arts in Communication and Journalism from Concordia College in Moorhead, Minnesota.

Her passion for social media stemmed from an internship she had with Absolute Marketing Group (AMG) in Moorhead during her third year of college. There, she collaborated with her fellow intern to initialize the need for social media practices. She helped to build and implement various social media strategies and practices for the company and their clients, which is now one of many core services at AMG.

Her curiosity and fascination for the social media side of communication brought her to PODIUM Participation Funds, where she develops social media strategies, executes, evaluates and improves them. 

Trevor Turnbull

Trevor Turnbull is an online entrepreneur with extensive experience as a business owner, business development professional and social media consultant. Turnbull is the founder of Social Connect Blueprint, a membership based social media training website that provides live, interactive training and educational webinars with thought leaders in the social media space. In addition to online training, Turnbull provides direct social media and online marketing consulting services through T3 CONNECT Consulting.Turnbull is an avid sports fan and the co-founder of Sport Fan Connect, a consulting company that works with sports teams, brands and events to help improve the connection between and add value for clients, their fans and sponsors. Turnbull has consulting experience with the Calgary Stampeders, 2009 Grey Cup Festival, 2010 World Jr. Hockey Championships and the NHL's Minnesota Wild.


The SMBYYC houses an open environment to share today's best and worst examples of social media, as practiced by individuals, industries and organizations in Calgary and around the world. Guest speakers share their experience and expertise of social media use, followed by an opportunity to network with a community of like-minded individuals.

The SMB was founded by Bryan Person in August 2007 as an event for social media newbies and experts to come together to eat, meet, share, and learn. The breakfast series began in Boston and has now spread to more than a dozen cities around the world. The Calgary chapter of the SMB was started by Scott Baird and Ken Guenther of McQ Design Strategies as a place for social media enthusiasts to discuss effective practices and new techniques.

We thank Jayman Homes, Podium and Marketwire for their continued support of #smbyyc

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