Calgary Social Media Breakfast

Calgary Social Media Breakfast

November 16, 2010 18:57 ET

Social Media Breakfast Calgary is Happy to Present Speakers from WestJet and tMedia Strategies

Greg Hounslow, WestJet and Trevor Turnbull, tMedia Strategies to speak at our 12th breakfast November 19th, 2010

CALGARY, ALBERTA--(Marketwire - Nov. 16, 2010) - Social Media Breakfast is proud to present this month's two guest speakers: Greg Hounslow, emerging media advisor with WestJet and Trevor Turnbull, executive consultant with tMedia Strategies.

When most people think about the advantages of using social media for business, they immediately think of the sales and marketing benefits. And, although social media has opened up many opportunities to sell and market businesses online, social media can also be used as a tool for listening and providing customer service. After all, savvy consumers don't trust marketing- they trust their peers.

This month's discussion is about whether you or your organization cares to be involved or not with your audience. If you choose not to be involved, you will lose control of the conversation about your product or business. In today's world, trust can take years to build but can be eroded away in one Tweet! 

Greg and Trevor are going to share insights on why businesses shouldn't fear social media and how it can be used to build trust through transparency and engagement. They will present examples of social media disasters, how they could have been avoided and what to do when they can't be avoided. 

Greg and Trevor have a unique story that you don't want to miss! You will walk away from this presentation inspired by the power of social media and will hear first hand how WestJet uses social media as a crisis management tool when situations erupt around their brand.

Event Information:

Where: Jayman Homes Theatre

When: 8:30-10:30 a.m., Friday, November 19, 2010

Registration and Cost: To register, visit

There is no cost to attend this event.

About the Guest Speakers:

Trevor Turbull

Trevor Turnbull is an executive consultant with tMedia Strategies where he both develops business opportunities and works on implementation of client projects. tMedia improves companies' bottom lines through the Art of Corporate Storytelling and The Science of Creating Contagious Audience Engagement. Trevor also leads T3 CONNECT, a passionate team of Sports Marketing Pros that help clients influence, inspire and connect to their audience with measurable, integrated marketing solutions.

Greg Hounslow

Greg Hounslow is the Emerging Media Advisor for Calgary based airline, WestJet. In addition to managing the company's Facebook, Twitter and YouTube pages he is involved with developing the short and long-term strategies for social media at WestJet. 

An avid follower of new technology and social media, Greg is also passionate about travel and tourism, photography, hockey and the great outdoors. He holds a degree in Tourism Management and has travelled to five continents. His work has taken him across Canada and the United States, and has landed him in several locations off the beaten track, such as Cuba, Alaska, Churchill and Mexico.


The SMBYYC houses an open environment to share today's best and worst examples of social media, as practiced by individuals, industries and organizations in Calgary and around the world. Guest speakers share their experience and expertise of social media use, followed by an opportunity to network with a community of like-minded individuals. Connecting the Calgary online and social media community through networking, coffee and breakfast.

The SMB was founded by Bryan Person in August 2007 as an event for social media newbies and experts to come together to eat, meet, share and learn. The breakfast series began in Boston and has now spread to more than a dozen cities around the world. The Calgary chapter of the SMB was started by Scott Baird of McQ Design Strategies as a place for social media enthusiasts to discuss effective practices and new techniques.

We thank Jayman Homes and Marketwire for their continued support of SMBYYC.

Contact Information

  • McQ Design Strategies
    Scott Baird
    Creative Integrated Marketing Manager
    403-291-5503 or Cell: 403-561-1133
    McQ Design Strategies
    229, 1935 - 32 Ave NE
    Calgary, AB T2E 7C2


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