Calgary Social Media Breakfast

Calgary Social Media Breakfast

December 08, 2010 09:40 ET

Social Media Breakfast Calgary Presents Speakers from CAPP and Corpen Group Inc.

Tony Rino of CAPP will present along with John Larsen and Greg Vanier of Corpen Group Inc. at our 13th breakfast, December 16th, 2010 at a convenient downtown location

CALGARY, ALBERTA--(Marketwire - Dec. 8, 2010) - Social Media Breakfast Calgary is proud to present this month's three guest speakers: Tony Rino, Advisor, Web Communications with CAPP, and Corpen Group's Principal John Larsen and Greg Vanier, Consultant.

Tony Rino will be speaking about how corporate web strategists can use old web challenges to engage their companies in social media.

One of the biggest challenges corporate web strategists face is convincing their companies to implement new web strategies. The challenges aren't new, but the strategies are. This presentation will focus on how web strategists can help their company better understand the social web. It's our responsibility to educate, while being humble enough to realize that not everyone is a web guru! This presentation will examine past web history like older web 1.0 "usage" policies, and compare that to social media 'engagement' policies, including a few examples of corporate social media engagement.

John Larsen and Greg Vanier will be discussing the use of Social Media in Crisis Communications.

While the integration of social media tools in standard public relations practices is becoming increasingly common, crisis communications is an important, and often overlooked, component. As the world literally watches crisis after crisis break or unfold on Twitter, YouTube and Facebook, it has become evident that an organization's social media response can make or break their corporate reputation.

This presentation will explore social media's influence on the traditional crisis communications model and key considerations every organization must explore. Corpen Group is an independent communications consultancy specializing in crisis & risk communications, issues and reputation management and media management and training.

Event Information:

Where: Bankers Hall Auditorium, Bankers Hall

When: 8:00-10:00 a.m., Thursday, December 16, 2010

Registration and Cost: To register, visit

There is no cost to attend this event.

About the Guest Speakers:

John Larsen and Greg Vanier

Prior to launching Corpen Group, John was Manager of Executive Communications and Issues Management for the City of Calgary. Before that he was an Associate Vice-President with an international public affairs and government relations consulting agency, where he led high-profile crisis and reputation management accounts. He has worked with a variety of large corporate and government clients.

Greg Vanier is a crisis communications consultant who has developed crisis communications strategies and plans for local, national and international clients. Greg has a diverse communications background that includes issues management, media relations and strategic communication planning. He not only helps organizations prepare for crises, but is frequently called upon to assist organizations who find themselves in the middle of an operational or reputational emergency. 

Tony Rino

Tony Rino (@pastayoyo has worked in corporate web development since 1997. Working in private sector, education and government, Tony has created a wide variety of web strategies including Y2K plans (OMG!), web usage policies, and social media engagement policies. With ten years of broadcast television experience, Tony likes to think he has a balance of traditional and new media knowledge. Tony currently works for the Canadian Association of Petroleum Producers (CAPP) as their web and social media advisor.


The SMBYYC houses an open environment to share today's best and worst examples of social media, as practiced by individuals, industries and organizations in Calgary and around the world. Guest speakers share their experience and expertise of social media use, followed by an opportunity to network with a community of like-minded individuals.

The SMB was founded by Bryan Person in August 2007 as an event for social media newbies and experts to come together to eat, meet, share and learn. The breakfast series began in Boston and has now spread to more than a dozen cities around the world. The Calgary chapter of the SMB was started by Scott Baird of McQ Design Strategies as a place for social media enthusiasts to discuss effective practices and new techniques.

We thank Encana and Marketwire for their generous support of SMBYYC.

Contact Information

  • McQ Design Strategies
    Scott Baird
    Creative Integrated Marketing Manager
    403-291-5503 or Cell: 403-561-1133
    McQ Design Strategies
    229, 1935 - 32 Ave NE
    Calgary, AB T2E 7C2


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