Punch Communications

Punch Communications

November 12, 2010 08:01 ET

Social Media Could Lead To A Record Year For Children In Need, Says Punch Communications

LONDON, UNITED KINGDOM--(Marketwire - Nov. 12, 2010) - Due to the ever expanding popularity of social media sites such as Twitter and Facebook, Pudsey Bear and the great British public have the opportunity to raise more money this year than ever before, says public relations agency, Punch Communications.

Although social media has been highly active for the past six years or so, its uses and popularity continues to grow as time passes. The UK now has over 33 million social media users, a rise of 13% since this time last year. Research has also indicated that the time spent on social media sites has grown; up 54% over the past year, from an average of 4.6 hours in 2009 to 7.1 hours in 2010.

Pete Goold, Managing Director of Punch Communications, commented: "As an agency that specialises in online PR, Punch has successfully utilised the likes of Twitter and Facebook to build social communities around its client's brands for many years and, if fund raisers and the BBC adopt the same for Children in Need, the extent of the reach could hit expediential proportions, as could the avenues for making donations."

Punch Communications is also highly regarded as an SEO agency and is itself number one on Google for a number of search terms.

Pete continued: "Although incorporating an SEO campaign won't be suitable for individual fund raisers as there is, in the majority of cases, addition costs involved but it's certainly something that the BBC should consider to raise the profile of the Children in Need website and its volume of 'fans' and 'followers' on its social media profiles.

"If worked correctly, there's no reason why last years record of £39 million can't be beaten – easily."

For more information on Punch Communications or how to utilise social media and the internet to your benefit, please visit www.punchcomms.com

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