Mount Royal University

Mount Royal University

May 25, 2011 09:30 ET

Social Media Experts Featured at Mount Royal University

CALGARY, ALBERTA--(Marketwire - May 25, 2011) -

Editors Note: There is a video associated with this release.

Mount Royal University presents a one-day forum and trade show on social media marketing featuring a variety of dynamic speakers from the forefront of this growing phenomenon.

Social Media Shift - Big Ideas for Growing Business will take place on Thursday, June 23, 2011 from 9 a.m.-4:30 p.m. at Mount Royal's Ross Glen Hall, Roderick Mah Centre for Continuous Learning.

Social media is an increasingly important factor in marketing and communication strategies for growing businesses. It is not simply a new way to do old-fashioned "push" advertising, but rather a means of building relationships and creating engagement with customers.

Highlights of the day will include keynote speaker Scott Stratten. Scott is the owner of UnMarketing and has been doing word of mouth marketing and creating viral videos since well before Facebook, Twitter and YouTube. Scott is the author of UnMarketing: Stop Marketing. Start Engaging, a top-selling 2010 business book. He is a sought-after speaker internationally and has been featured on,, the Wall Street Journal and USA Today.

Another featured speaker will be Richard Einarson, the marketing mastermind behind Calgary's game-changing "Purple Revolution" mayoral election. Social media was a key component of the communications strategy that engaged record numbers of young voters and elected Naheed Nenshi, the young, educated, dynamic – and Muslim – newcomer in conservative Calgary.

Speakers / Sessions:
Scott Stratten - Social Currency
Ernest Barbaric - The Ripple Effect
Richard Einarson - Marketing a Mayor
Karen Richards - Marketing a University
Greg Hounslow - Owners Online
Eric Weaver - Be Seen, Be Found, Be Engaging

The forum is specifically designed for small- to mid-sized business owners and anyone charged with marketing, brand or customer loyalty programs for their organization.

Sponsors of the event include the Calgary Herald, MarketWire and Sysmos, BizBox TV and Mount Royal's Faculty of Continuing Education and Extension.

The registration fee is $299+GST. Information and a link to registration are at Join the discussion on Twitter, #MRUshift.

Presenter Scott Stratten talking about what to expect at MRU Shift event. (

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