May 21, 2012 08:30 ET

Social Media Explorer Merges With Full Frontal ROI

Companies Combine to Form SME Digital, a Full-Service Digital Marketing Agency

LOUISVILLE, KY--(Marketwire - May 21, 2012) - As the need for digital marketing consulting and expertise becomes more deeply rooted in bottom-line, measurable implications, Louisville-based Social Media Explorer (SME) is leading the way. Bolstering its national reach and capabilities, SME is merging with Full Frontal ROI, a Baltimore-based social media firm. The two boutique consultancies are launching a new full-service digital marketing firm, SME Digital, a division of Social Media Explorer. SME Digital will serve a range of national clients.

"Merging with Full Frontal ROI makes perfect sense," explained Social Media Explorer's CEO Jason Falls. "Their methodology and philosophy fits with Social Media Explorer's revenue-driven approach. Now, with SME Digital, we can attract top-tier clients by coupling forward-thinking strategies with results-driven implementation and measurement."

Social Media Explorer, founded by Falls, will add Full Frontal ROI founder, Nichole Kelly, as SME Digital's president.

"I launched Full Frontal ROI a year ago. To have Social Media Explorer, a leading, high-caliber consultancy, interested in merging with us to create a new division validates that we're doing the right thing," explained Kelly. "By combining our experiences and expertise, SME Digital will offer full range of digital marketing services while making sure our clients receive tested methods that deliver on the bottom line."

The merger comes on the heels of Social Media Explorer snapping up Louisville-based TechSMO late last year. Looking ahead, SME Digital plans to add 10-15 employees within the next year.

To learn more about SME Digital and its services, click here. For more information about Social Media Explorer, as well as its educational products and resources, visit

About Social Media Explorer
Social Media Explorer is a digital and social media information products and resources company with a full-service digital marketing agency division, SME Digital. Its information products include live conference events, keynote speakers, a learning community and The Conversation Report, a vertical-focused market research report on what online consumers are saying about brands and products.

About SME Digital
SME Digital is a full-service digital marketing agency servicing national brands and companies. It provides an array of digital and social media marketing services including strategic consulting and implementation featuring our Full Frontal ROI methodology, campaign development, content planning, team and executive coaching, conversational market research and technology/social media industry promotion and endorsement.

Documents and/or Photos available for this release:

Jason Falls
Nichole Kelly

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